Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Here are five priceless content marketing lessons that will improve your results based on my experience working for global content titan Bertelsmann where I sold truckloads of books.
Internet has changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better engage and build trust with readers.
Social media is a time waster, right? If employees are allowed to play around on Facebook during the day, they'll never get anything done.
These are the types of responses I hear when I talk about the value of getting your employees on social media. But the truth is, allowing your employees to use social media at their discretion has a great deal of benefits, and encouraging them to use social media can have even more.
We know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through an extensive blog archive. To give you a hand, we’ve compiled 18 blog posts that touch on the topic of social media marketing tips that will help you improve promoting your business on social media.
Search Engine Optimization
Google has made a lot of strides with the Quick Answer box over the past few years, and these developments have evoked mixed reactions from SEOs who see both the challenges and opportunities therein.
If a searcher can find the answer right in the search results, why would they click through to your site? The opportunity, however, is that if your site’s content is featured in the answer box with a link back to your site, you have prominent visibility.
As a low cost, high reward strategy, search engine optimization is a road that all websites have traveled but only a few have succeeded in.
Keeping the best on- and off-page optimization practices in mind, you can rank at the very top page of Google and enjoy thousands of organic traffic. You can then turn your traffic into leads and customers to increase your sales.
Fetch as Googlebot is a feature of Webmaster Tools that allows you to input a URL, evaluate it, and (should you choose) submit it to the Google index for a fresh crawl. In this post, you’ll get to know how to use the Fetch as Googlebot feature like an SEO samurai.
Marketing pros spend most of their time juggling data, technological capabilities, and growing customer expectations for immediate, relevant, and personal messages. The solution to that challenge of context may seem to be in bright and shiny new channels, but an immediate opportunity exists elsewhere for innovation, learning, and optimization across channels.
There’s nothing more precious than gathering some serious industry brainpower in one room for a good discussion around immediate and future challenges, and we were recently able to get up close and personal with two — two, count ‘em! — panels that brought members of ISP brain trusts together.
Many think, “link building” is synonymous with the spammy, black hat SEO techniques of years past; yet, high-quality links remain the single largest off-site ranking factors used by the search engines.
You cannot just build links to a site and expect ranking. Try that, and you’ll get a penalty. So, how can you safely build links in 2015? There remain several legitimate and appropriate ways. Following are the five that I use most often.Top 10 Digital Marketing Articles of this Week: 27th February, 2015!,