Top 10 Digital Marketing Articles of this Week: 27th March, 2015!

Mar 27, 2015 | 1,930 views | by Ritu Sharma
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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

Keyword Research Tools for Content Marketing

Keyword research tools can be used to find the best keyword phrases for content, but they also have a whole range of other applications, from helping to come up with new topic ideas, beyond blog posts, to using them to dissect content that drives search traffic to a competitor.

One Colossal Content Checklist: 37 Tips For Writers

Here are some tips that are backed by years of experience – and, they actually work. This list includes strategies I use myself, and actions I instructed my team to take when I managed writers. Content is King! Content is Queen! Content reigns supreme! At this point, I have heard just about every statement thrown out there in regards to content marketing.

Social Media

Why Authenticity Is Key to Mastering Social Media Marketing

When it comes to marketing online, companies try to become something they are not to be attractive to audiences in new, crazy and creative ways. Consumers can perceive this as inconsistency or lack of authenticity.

The Best Way to Network on Facebook, Twitter and LinkedIn

Networking is an essential aspect of business in person and through social media. Whether you know it or not, your clients and customers judge you on your website, blog and by what you post on social media sites.

Social networks including Facebook, Twitter and LinkedIn are exceptional avenues to meet potential clients, customers and socialize with professional colleagues. Regardless of which social media sites you utilize, all will go a long way toward growing your professional network.

Search Engine Optimization

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

Mobile usability has been a factor in Google’s search algorithm. Sites that are optimized suitably for use on mobile devices rank higher than their non-optimized counterparts, even on desktop devices. But until now, that ranking factor has been both limited and ambiguous.

5 Signs That It's Time to Outsource Your Marketing

For many business owners, it’s easy to try to shoulder a lot when it comes to running a business. But you may face certain challenges you can’t solve on your own — or realize that you’d rather pay someone else to handle certain aspects so you can focus on the things you do best or enjoy most.

Optimization On The Content Battleground: Human + Machine Learning

Search engine optimization represents a battle for content visibility – one brand’s loss is another’s gain. Among the obstacles that stand in the way of claiming a larger share of search visibility, I would argue that the main ones have to do with the quality of data marketers are relying on right now.

Email Marketing

4 Areas Of Email Marketing Improvement

When marketers are able to look at how technologies are functioning through a customer lifecycle, they can identify bottlenecks, opportunities, and relationships between the two that open up massive potential to boost the bottom line — and that’s the business we’re in.

Top Six Email Marketing Trends You Need to Keep Pace With

Today's marketers have access to thousands of tools and techniques for delivering their messages. But truly effective marketing campaigns come from first looking holistically and strategically at communication goals, then crafting narratives that best fit various delivery channels, including email.

When email marketing expert Tim Watson visited our offices to provide some expert insight into effective email design and copy, he sparked an interesting conversation about how to build a better email. And that got us thinking: What's next in email?

Link Building

Link Building Tips For 2015

Get a lot of links, and you get “wealthy.” And the more quality links that point to a particular page, the higher that page is going to rank. But how do you get those links without breaking the law or looking like a scuzzy spammer? Well, here are some clean and pretty ways to get them.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.