Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Words aren’t enough any more. We have to go a step further to inform, delight and engage our audience. With the increase of photo, video, infographics and screenshots – today’s marketers are discovering the power behind imagery in content marketing. But why should you join the party? Let’s look at why visual marketing is becoming a staple in the online consumer’s diet and how you can use it to your advantage.
All this content flying around demonstrates the (true) clichés that content is king and distribution is queen. However, in the attention economy, actually getting your content noticed is what makes you belle of the ball. At a time when marketers are challenged to furnish steady streams of engaging ideas and content, curating other people's content is an effective content marketing tool.
Search Engine Optimization
Changing a tire, tying a tie, making pancakes—search engines make it possible to learn any skill in a matter of minutes after a simple “how to” query. However, this wealth of easily accessible information doesn’t mean that the times of masters and apprentices are over. Google simply acts as the middle ground between the user and the best craftsman to teach them the tips and tricks of the trade, and it does so by ranking the pages by the number of views, comments, shares and occurrences of the search term you have used.
SEO is a catchphrase that makes most of my writing pals shudder. But SEO doesn’t have to be hard. In fact, some of the best techniques are the easiest for those of us who like to write, because they involve writing.
YouTube is the second largest search engine in the entire world. That means aside from Google (which owns YouTube) no website is used more frequently each month than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly visitors. YouTube brings in approximately 1 billion. That’s more than Facebook, Yahoo!, Amazon, Wikipedia, Twitter, Bing, and other popular sites.
Here's the key: for brands, success is defined surprisingly coldly. It's not important whether you love it or hate it. You just have feel something — anything — when you see it. "Provocation is a very important part of brand-building," said branding consultant Dean Crutchfield. " A short sharp shock can certainly be effective, but shock for shock's sake doesn't work well."
People respond to outstanding images. These are pictures that inspire likes, comments and shares, and encourage people to engage. The importance of images (as well as video) has skyrocketed in recent years, so images that were good enough in the past may not be anymore. Read this article to find what will inspire your audience to engage
Did you know that approximately 35% of email recipients open an email based on the subject line alone and that 69% of email recipients report an email as spam solely based on the subject line. if you want higher conversion rates, more leads, loyal customers, and an above-average ROI on marketing efforts, you’ve got to be using the best email subject lines.
Business owners spend a lot of time thinking about how to increase their email open rates. After every email you send, you eagerly check your reports and take a look at your open rate results. Are they going up? Going down? Do some of our customers open your emails more than others? Was your subject line the best it could be?
SEO theory is great, but there can be an element of ‘yeah, that’s cool an’ all, but it wouldn’t really work for now, would it’. A good strategy is a good strategy, and if it works for one site it can also work for you. To go some way towards proving that, the author will walk you through how he tapped into the slipstream of another site’s link explosion (specifically the one from the original case study), to create content.Top 10 Digital Marketing Articles of this Week: 28th August, 2015!,