Oct 28, 2016 113 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 28th October, 2016!

Content Marketing

The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations

Gains made in the early days of these programs can be deceptive because, in many cases, they mark the first time the company has delivered valuable content to its easiest-to-reach audiences. But soon those audiences will become harder to reach and more demanding (and discerning) when it comes to content they consider valuable. As the content marketing operation matures, it becomes more challenging to find new ways to amp up the impact while keeping up with the increasing demand for higher-quality content.

9 Genius Examples of Empathetic Content Marketing in Action

Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at them. It means creating content that they truly value – content that serves their needs and addresses their biggest pain points. And this type of content is much easier to create when it's informed and driven by empathy.

Search Engine Optimization

15 Tools for Link Building

Link building is the process of acquiring hyperlinks from other sites to your own to improve its search engine rankings. But link building is also about developing relationships, reaching out to key influencers in your industry and establishing your business as a trusted resource. And there are backlink tools to check the links of your competitors for opportunities you are missing, analyze the quality of your inbound links, and remove any bad links that are harming your search standings.

Going Beyond Technical: A Shot of Emotion for Your SEO

Contrary to what people know, there’s an emotional side of SEO. The technical aspects are not the only factors that make a good website rank; how a site connects to the audience is just as important. How do emotions fit in with SEO? Before you develop your SEO strategy, you need to analyze the connection you want to establish with your customers. Start with the value of your product or service, move on to the emotional and physical benefits, and then close it with product attributes.

The Creative Marketing Strategies That Launched These 3 Major Tech Startups

You take a look at the creative marketing strategies behind the successful launch of 3 huge tech startups. But since the goal of SEO is to grow your business, you feel it’s important that you take a step back and look at a broader set of marketing strategies and tactics every once in a while. Their methods were not directly SEO-focused. But each is a good example of how great marketing decisions can result in press coverage, big referral traffic and organic links. Which of course leads to better rankings and search traffic.

Social Media

5 Ways B2B Marketers Use Facebook

Facebook is largely a visual social network. In fact, posts with images get 2.3 times more engagement than those without. If you want the admins of other businesses on Facebook to stop scrolling and engage with your Facebook posts, use high-quality imagery combined with a bold font and one key message to support your expert status. Facebook Live is a gift that B2B brands should be exploiting for greater trust, engagement, and reach.

3 Examples of Social Media Campaigns for Social Good

While you use social media everyday, it isn’t often that you ask fundamental questions about what the medium is for, or what function it serves in the lives of our communities. What is it for? It connects you to the lives of other people through stories and images. People and businesses use it to sell products and promote ideas. And you use social media to try to do a little bit of good.

Email Marketing

Publishers Can Conquer AdBlock With Email Marketing

With advertising revenue stifled by ad blockers, email marketing offers an opportunity for publishers to continue monetizing their readers while building a better relationship with their audience. Email establishes a direct relationship with a reader as opposed to being at the whim of Facebook’s or Google’s algorithms, and is a way to connect with an audience that’s becoming more and more digitized.

51 Open-Worthy Subject Line Ideas

They say don’t judge an email by its subject line, but let’s be honest: You’re always keeping an eye out for the best of the best. After all, the subject line is one of the first impressions your message has on its recipients and can help you improve your opens and clicks. While there is no secret to the perfect subject line, there are a few words and phrases that we turn to time and time again to get more eyes on our emails.

Link Building

6 Smart Ways to Get Quality Backlinks for SEO

Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too. Historically, links were how Google figured out which websites were good: a link was a recommendation, so websites with more links ranked higher. Google let the web decide how good each page was. Since then, Google updates have largely been about getting ahead of efforts to game this process by acquiring unearned links.

Top 10 Digital Marketing Articles of this Week: 28th October, 2016!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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