Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
So much content out there makes hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?
As marketers, we know the value of a good online presence. We often talk about the importance of Google and of understanding the algorithms that govern the way businesses appear and are ranked in the Google search results. But we rarely talk about the rules that govern the algorithms themselves.
Search Engine Optimization
Writing for SEO is something many writers dread, because it’s a term associated with bad writing tactics like keyword stuffing. (SEO tips, SEO tips, read this for lots of great SEO tips! Classy, right?) Instead, writing for SEO truly starts with researching. By changing up our thinking and using search as a way to better understand our audience, we’ve managed to double our blog traffic in less than a year.
Wouldn’t it be great if your website came up at the top of people’s search results no matter what they were searching for? Of course it would, but that’s not ever going to happen. If you listen to some of the SEO companies out there, however, you might think it could. They’ll promise you guaranteed results in climbing the search rankings, a claim that the folks at Google surely chuckle about every time they hear it.
SEO, as a medium for traffic acquisition, hasn’t changed that much in over a decade of its existence. The primary objective of the practice is still the same – “to make it easier for people to get to the information/solution they need”.
There are literally hundreds of social media tools available online today, but only a few rise to the occasion. I have researched quite a few networks, and have been able to narrow down my search to the best and latest in marketing. Taking advantage of the latest resources that can only help improve your strategy. Would you like to learn more about the newest and best social tools? Let me know how these work for you!
Do you want people to come to you for social media advice? Are you trying to become a social media influencer? Publishing on social media is a great way to share expert knowledge and develop your influencer status.
We’ll send over a million emails in about a dozen markets… Today. In this article, you’ll get access to our 6-step email marketing set up plan. We’ll show you some SUPER tactical email marketing tips and tricks in just a second. First, you need…
Automated email marketing makes it easier to manage all your targeted email campaigns through one centralized service. And since triggered emails are the result of customer activity, these emails tend to have both higher open and click through rates. Still not convinced? Here are five easy email marketing automation solutions to common sales problems.
Over the years, SEOs focused all their attention on link building. Why? Because it impacted rankings more than anything else. Although links still help with rankings, the big misconception in the search world is that the majority of your time and effort should be placed on building links. So, if building links is not what you should be spending your time on, what is? It’s user experience—because it will impact rankings more than anything else.Top 10 Digital Marketing Articles of this Week: 29th May, 2015!,