Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
February may be the shortest month of the year, but it is filled with events and holidays that are opportunities for content marketers. Content marketing is the act of creating, publishing, and distributing content for the purpose of attracting, engaging, and retaining customers. In February, content marketers have at least five opportunities: Valentine’s Day, Presidents’ Day, Super Bowl 50, World Cancer Day, and the Oscars.
Sources of compelling new content may be hiding in plain sight in the form of old content. You also need to know what are your organization’s equivalents of emergency exit cards- core, classic content that people tune out? No content is inherently boring. If you have something useful to say, don’t be afraid to say it over and over.
Search Engine Optimization
As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. We are in the early stages of a new era of search – an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks.
By performing SEO on your website you are essentially trying to increase its ranking and traffic. There are many misconceptions about SEO that can be costly to a small business. First, many business owners think they don’t need to invest in SEO. An organic and well-planned SEO takes time to implement, and it can take up to six months to see results. But, if SEO is done right, it is an investment.
Google provides value to the searchers by displaying the most relevant and useful content in the search results. The goal is to reduce and eliminate ranking of unsubstantial and useless content. Some of your content might have been published a year ago but still gets traffic and ranks in search engines. Revisit your older content, update it, make sure it is still relevant and correct.
Navneet Kaushal, CEO of PageTraffic, discusses the best ways to keep your Instagram marketing topped up. With over 300 million users worldwide and 86% of top brands out there, Instagram is a hot place to market your business. Instagram focuses on visual marketing, which makes storytelling easier for brands and bloggers.
Having a social media launch plan is essential. A few weeks before launch, choose which platforms you’ll use to launch your brand. It’s important to decide or find out how seriously you’re going to take social media in the next 1-2 years. It’s better not to launch on a platform at all than to launch it, post four times and then forget it.
When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. After hundreds of emails and countless hours of real-world practice, here are the top ten tips for emailing and getting a reply from really busy people.
Email inboxes are noisy–and are even more competitive than you might think. So when a you’re working to stand out from the raucous crowd that’s competing for a user’s attention within the inbox environment, it’s no longer enough to send one-size-fits-all email messages—you need the one-two punch of sending the right personalized message at the right time.
You’ve probably noticed that a lot of link building and SEO guides focus on creating high-quality content. There’s a good reason for that: it’s far easier to build links to top-quality content because that’s what gets shared. Businesses and individuals are in search of quality material to link to so that they have something of value to offer their website visitors, and if you’ll notice, few people link to a homepage, product page or shopping cart.Top 10 Digital Marketing Articles of this Week: 29th January, 2016!,