Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
A defined content workflow tells people in all roles where the content is in the process when their turn comes, and it clarifies what they must do to deliver what’s needed when it’s needed. Your content projects probably involve a lot of people who have distinct responsibilities at distinct project stages. The first step in defining a content workflow is to understand who will be involved. The number of roles and what they’re called vary greatly.
You can use your content to smartly market and position yourself and achieve everything listed above much cheaper than when you’re paying for advertising. So what’s the trick? Quality and unique content, that’s what. If you can publish helpful content on a regular basis you will so start building a strong base or readers. You can then subtly weave your PR efforts into it.
Search Engine Optimization
Creating compelling, customer-centric content isn’t enough to win rankings and shoppers. Without a strong internal linking structure, even the best content will still fail to perform in natural search. Content for search engine optimization boils down to words that send signals of relevance to search engines. When combined with the signals of authority that internal and external links send to search engines, these two make up the first and second most important factors that Google uses to rank content for search results.
If you want to make sure your webpages rank well in search engines, it's essential to have a basic knowledge of search engine optimization (SEO). But the truth is, many people don't. First of all, by having duplicate content on your website, you will lose your capability to choose which page you want to rank for. Search engines won’t know which pages you want to be considered landing pages in SERPs, and those pages can even start to compete with one another.
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. Note that this list doesn't cover every single SEO tactic under the sun. Rather, these tips are meant to get you started with improving SEO for your blog in particular.
You can also use Facebook Live video to give fans a behind-the-scenes look at your business and how you work. For example, suppose that some of your followers are interested in getting into your line of work. You might also focus on an aspect of your business that your target audience would be interested in learning more about. Once you’ve planned the event, create a post to let fans know you have a special announcement to make. Then, share specific details about your event on your Live video.
It hasn’t exactly been easy for social media marketers and managers looking to maximize campaign performance on Facebook. Organic reach is in decline – you may have to pay for ads to drive reach and results. Of course, there’s still plenty of reasons for Facebook marketers to remain optimistic. The ability of users to post reviews and ratings on local business Pages, for example, presents exciting opportunities for companies hoping to get the most out of the social network.
As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails. A transactional email, otherwise known as an operational email, is essentially a personalized email that’s system-triggered by a subscriber’s unique behavior during an online transaction.
Before you get too far into testing tools, creating opt-in forms, and putting together your email marketing strategy, it’s important to first think about your goals. You should ask yourself what you’re hoping to achieve by investing in email marketing. That being said, it’s best to focus on 1-3 primary goals first when developing an initial email marketing strategy. In addition, the best goals are the ones where progress can be easily tracked. Link Building
Search Engine Optimization (SEO) is vitally important to brands wanting to be more discoverable, shareable and memorable. Websites appear in search results ranked by relevant keywords. One of the most important ranking factors for any keyword is the number of quality links the site gets. The more links to quality websites, the more likely search engines will treat that page or site with the respect it deserves.Top 10 Digital Marketing Articles of this Week: 29th July, 2016!,