Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Some content is so flat and boring that it can be hard to read. No one wants to be faced with an article that is corporate, uninspiring, and feels like it has been written by a robot. If your audience doesn’t feel like they are talking to and engaging with a real human being, they will likely lose any connection they have with your brand and start to look elsewhere for a brand they can relate to.
Whether you’re writing to educate customers or help people through a checkout process, content practitioners spend lots of time imagining ideal users and planning news ways to delight them. If you want your content to hold up under the stress of real life, the best place to start is by getting to know real users. But when you instead write specifically for people whose identities and situations aren’t average – for people who are dealing with a chronic illness, or who need to stay safe from a violent ex – you can actually create experiences that work better for everyone.
Search Engine Optimization
When it comes to SEO and content marketing, people constantly feel like one is more important than the other. For most inexperienced online businesspeople, SEO seems as something that is essential to their websites' successes, while content marketing feels like a strategy that only big and powerful brands have the capacity and expertise to make worth their while. If you picture SEO as a technical way of speaking to search engines, then think of content marketing as a tool for speaking to humans.
In this article you will see some actionable ways you can correctly utilize data from both SEO and PPC to ultimately increase your conversion rate and decrease your cost per acquisition. You will see all the three techniques for practical takeaways on how to integrate your search channels. Using keyword rankings as a signal for dataless PPC Campaigns, leveraging PPC for content marketing to answer user intent and using Google display ads to hack key SEO terms are the three practical techniques.
PR and social media are about creating and spreading fame. Driving awareness and positive impressions relies on being top of mind, being present, and being found. And, as each day passes, the importance of ongoing SEO becomes even more critical. To achieve the greatest publicity—being found and heard from, both online and offline—you have to take yourself away from the way you think about marketing in general. Having all functions of marketing, from PR to SEO/SEM to social media, working on a planar level increases the power of the keyword strategy.
Looking for a way to simplify the process of publishing your curated content on Facebook? Want to schedule curated content posts and links to your own blog? Keeping your Facebook business page active and continuously posting great articles can be a full-time job! But delivering content to your audience is necessary if you want to grow your Facebook marketing strategy.
When LinkedIn was first launched in 2003, it was hyper-focused on helping connect job seekers and hiring managers with one another. As a result, everyone joining LinkedIn was trained, in a sense, to set up his or her individual profile page to read like a virtual résumé. With 400 million members in 200 countries, LinkedIn has mushroomed into the world's number one online platform for professionals to engage, interact, create and consume industry-specific content and much more.
Email marketing is an effective tool for businesses of all sizes. The key to getting consumers to sign up for an email list is offering something of value that makes it worth their while. This is easier said than done, when many consumers are already oversaturated with emails and don't want any more unnecessarily. So though email marketing can be difficult at first, it's worth the effort to build a subscriber base of people who want to get discounts and information about your products and services.
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, it is are all about alliteration. If you’re checking email on your phone – which 67 percent of us do – your eye will most likely go to this Zappos message. If you’re into luxury brands, the subject most likely grabbed your attention because you’re well aware that sales on Louis Vuitton and Chanel are very hard to come by.
There seems to be a lot of confusion surrounding SEO (Search Engine Optimization) these days. So, if you are also confused or have been totally misinformed about how SEO works, you will definitely require some real clarity. The most common and the most talked about is “backlinks”. Companies, internet marketers and "gurus" still seem to be pushing the idea of backlinks. Many other marketers say to avoid backlinks at all costs.Top 10 Digital Marketing Articles of this Week: 29thApril, 2016!,