Top 10 Digital Marketing Articles of this Week: 30 January, 2015!

Jan 31, 2015 | 2,221 views | by Ritu Sharma
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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy

When it comes to content marketing strategy, talking about it is not enough. That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.

6 Inbound Marketing Techniques Every Business Should Use

What kind of marketing is the most effective one for your business? Most marketing approaches are too expensive or unwieldy for smaller businesses and startups to successfully employ. Inbound marketing and its various techniques, is perfect for any business — especially for startups and smaller businesses.

Social Media

How to create Influential Content With Social Media

Want to be a social media leader in your industry? Make content marketing part of your strategy Valuable content will help you stand out on social networks. Here are six ways to raise your social media influence with content.

6 Underappreciated Skills for Social Media Professionals

Social media professionals often meet someone who downplay their job as simple— time spent surfing the web or chatting with friends. This is a common misconception, despite widespread knowledge of social media’s importance to business.

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

A recent social-media engagement study shows that Americans spend more time on social media than any other Internet activity, including email. Social media isn’t going anywhere and businesses, small and large, are now recognizing their online presence is an essential part of their marketing strategy.

Search Engine Optimization

5 Essential SEO Techniques To Master In 2015

SEO is evolving with time and becoming a more sophisticated discipline. Marketers refining their skills sets, search engines improving their search products, and brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has become a recognized strategic field of marketing.

Quality Content Factors: A List That’s Actually Helpful

Wat does quality content actually look like? To help publishers cope with Google’s intensified focus on “content quality” as a ranking factor, here is a notoriously unhelpful list of questions that publishers should ask themselves when developing content.

Email Marketing

Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter

Unopened email is a dead email! Doesn't matter if your visuals seduce, your copy persuades, or your CTA compels. Unread is dead! Just how important is mobile optimization to your email strategy? To increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.

The Fundamentals Of Executing Profitable “Outbound” Email Marketing Campaigns

How to effectively utilize outbound e-mail marketing is a skill that will save your business a lot of time and money. Lets review a newer method of prospecting for important potential clients who require a phone conversation or personal meeting to finalize a sale.

Link Building

7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging

Guest blogging strictly for links is considered a spammy tactic that SEO practitioners should not rely on as a link building strategy. Targeted guest blogging still has value as a part of a holistic content marketing and SEO strategy, and so now is a good time to refresh how to properly evaluate publishers for guest blogging opportunities.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.