Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Content marketing – like any marketing discipline – can fall short of expectations for a number of reasons. For starters, it’s not a fly-by-the-seat-of-your-pants initiative. It takes time, dedication, and a strategic plan to position your business as a helpful resource for the kinds of information your audience needs and wants.
This process of uncovering constraints or bottlenecks works, not only with large enterprises like Adobe but also with small business systems. Within a matter of four months the business went from producing five pieces of content each week for his clients to successfully delivering 24 pieces of content with enough capacity to double his client-base in the coming months.
Search Engine Optimization
Knowing the latest SEO 2016 tactics are essential to keep your website competitive into the new year. It’s a known fact that SEO is undergoing rapid change. In the past four years, the strategies used to rank better have evolved drastically. You probably already know that the Google Penguin update will come into full effect by fall 2015 and this time it is going to be in real-time. With this update, plenty of changes are forecasted in the SEO world.
If you’re creating an Online Business and depending on search engines to drive traffic to your content, Search Engine Optimization should always be in the back of your mind. Understanding what your audience is searching for, and making sure that the content you create is aligned with that specific need is paramount.
Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search (IPSOS 2012). Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
Setting up a good foundation on social media can help you build visibility and connections for your business. Social media friendly businesses don’t simply create a Facebook page or Twitter account and leave it at that. They target multiple platforms, including LinkedIn, Instagram. Pinterest and perhaps even Tumblr, too.
360 videos (also known as VR or virtual reality) are clips displaying a spherical scenario where the camera has recorded all possible angles of the environment. When watching 360 videos, you can interact and choose the content you’re viewing. On a computer you can view 360 videos with Chrome, Opera or Firefox.
How can e-commerce marketers get a serious leg up on the competition? By "framing" their customers for the perfect sale in their emails and marketing automation systems. Smart marketers place high importance on attention to detail in both cases (not just before, not just after), and they figure out ways to use the two in tandem—creating in prospects both the appetite for their product and the opportunity to quench that appetite by buying whatever it is the marketer is selling.
Companies benefit in many ways from exhibiting at tradeshow, including by securing face time with busy executives—a coveted advantage in today's marketplace. Other channels have their advantages, but they are no substitute for direct contact. Being physically present gives B2B innovators an opportunity to build and solidify relationships with clients and prospects. It also offers them the chance to compare how well they stack up against other players on the showroom floor.
It’s no secret that links are important. They are the number one signal that influences Google’s search algorithm. There have been several studies indicating this, and every competent SEO knows this, regardless of how many times they shout, “content is king!”Articles about straight up link building are few are far these days. Most articles are about creating helpful content and providing pleasant user experiences. While those are both very important, just having a website packed with ‘helpful’ content and featuring a nice layout and navigation isn’t going to magically push you high up in the SERPs.Top 10 Digital Marketing Articles of this Week: 30th October, 2015!,