Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Inbound Marketing is a methodology that enables B2B businesses address the disruption in sales and marketing process caused by the vast amount of information available on the internet. Your prospects have access to nearly limitless content to research how to address their needs. This content availability shifts the power from the company to the prospect in the traditional sales process. To regain a competitive edge, business are striving to provide the best digital content that addresses the prospect’s needs in order to attract them and build trust and thought leadership. In order to do this effectively, businesses need a content strategy that aligns with their sales process.
Not only are talented content marketing professionals hard to find, but it can be tough to know what to look for when hiring someone. The skill set can be diverse and often is not defined sufficiently by a particular organization or content marketing team, making a successful search more difficult.
Search Engine Optimization
Having an online presence impacts the success of your business operation. One point that you may not be particularly clear on is the role that search engine optimization (SEO) plays in that process. Even though the major search engines are constantly updating the algorithms they use to prioritize searches, SEO is most definitely not dead. If anything, it is more important now than ever. Here are some of the reasons why you need an SEO expert to help you structure your online presence to reach its potential.
Social media vs. SEO, which one do you think is better?* If you are a solopreneur or are running a small, or even medium-sized business, your marketing time and dollar are precious. It’s important to ask: With limited resources, what’s more important—SEO or social media? The answer, of course, is: Both! Let’s look at a few aspects of social media and SEO and how they work together and, unfortunately, sometimes against each other. That way, you can make smart choices with your investments in time, money, and effort.
Small businesses are busy enough that they shouldn’t spend time on Local SEO activities that won’t generate the benefits they want. There are many local SEO mistakes that people make. It won’t take long for you to stand out if you can clean up these five areas!
There are billions of people using social media to interact with their friends, grow a big audience, see what celebrities are up to, make connections, or for various other reasons. If you are one of the people who wants to grow a big social media audience and make connections, here are five tips that will help you out with that.
We have all seen those social media ‘moments’ – when a post on social media that was sent innocently suddenly erupts into something else entirely. This can turn into a worldwide trending problem, or be contained as an isolated local incident. It is not easy to prevent such a situation from happening. But there are some etiquette rules and pointers to follow which can help to not only avoid disaster but actually get social media to work for your business. There are hundreds of them, but here are ten to help start your thought process.
While nonprofit marketers spend a lot of time crafting great email content, it is just as important to give thought to those email’s designs. When you present your content in a way that’s both intriguing and easy to read, you have a bigger opportunity to engage readers and motivate them to take action. Here are six design tips to help you craft great looking emails that wow readers.
The staggering growth in mobile usage—and the opportunity it presents for marketers—has prompted many to refer to mobile as “the new inbox.” Mobile has enabled an always-on inbox, as many of us find ourselves regularly checking our email wherever we are. And users have come to expect for the emails they receive to be mobile-friendly.
Whether it’s a manual penalty, algorithm update, or devaluation in authority, paid links will come back to haunt you. So all that investment in buying links has no longevity and you’ll have to invest double that to sort things out as you clean up the mess and rebuild the right kind of links.Top 10 Digital Marketing Articles of this Week: 31st July, 2015!,