Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
According to CopyBlogger, 80% of readers don’t read beyond the headline. Additionally, over 90% of internet users are turning to search engines on a monthly basis for new information. If you’re not catering to what your target audience is seeking by factoring SEO keywords into your headlines, you’re missing out on valuable conversions, clickthroughs, and improving the ROI of your content marketing. When we write headlines for SEO, what we’re really doing is effectively describing what’s in our content for our audience.
Perfect content marketing is not easy, but the payoff from content marketing is bigger than almost any other marketing tactic. Perfect content marketing involves crafting valuable content on a consistent basis, SEO optimizing content according to existing standards, and sharing the content in an optimized fashion.
Search Engine Optimization
If you are a small business owner wanting to increase your website’s traffic and sales, a good place to start is with an understanding of how SEO works. SEO or search engine optimization is not rocket science, but it is complicated. It has a lot of moving parts that all have to come together before you show up and rank well in search results.
What happened to Jeeves.com? Why was Google able to overtake a juggernaut like AOL.com Well, Google figured out how to deliver high quality sites with their search engines more often than their competition. To do so, they used the wisdom of the crowds.The idea is that if someone links to a website, then that is a pretty good sign. If a lot of people link to a website, then that is a really good sign. This was a revolutionary concept, and these days all SEO Consultants will tell you about the power of backlinks.
If you’ve recently founded or taken over a small business, it’s time to start learning how to optimize your new website for both search engines and viewers. To help you get started, we’ve compiled a list of four SEO tips that can be used to establish a firm foundation for your company’s future search engine optimization campaigns.
Social Media Marketing
Often you will find yourself wondering why your social media marketing strategies are bringing you back to square one. When you look around at other brands, you see a large fan following, numerous conversions and high engagement overall. So, you think to yourself why you’re not getting what you expected out of your own marketing strategy. Well, there are a few secret ingredients that complete a social media marketing strategy and give it that extra zing.
While it might seem like Twitter is just for teenagers and tech-savvy adults, it’s actually an incredibly powerful B2B social media marketing tool. In a world where 75 percent of purchase decisions are made before a customer talks to a supplier, the information available to your customer online becomes very important. And since Twitter has more than 288 million active monthly users, that certainly explains why 85 percent of B2B companies actively participate on Twitter.
Does anyone care about your email marketing? Litmus decided to find out — and has good news to report. Despite predictions that social media would soon eclipse email, its use as a marketing tool has never been stronger. The proof is the ongoing investment in email applications by the likes of Google (with its new Inbox last year) and Microsoft (with constant Exchange upgrades).
Take a look at your email contact list; does it consist of rock stars or has-beens? You probably have both, along with a fair amount of rising stars, too. No, we don’t think you’re actually marketing to Taylor Swift, but considering the perspective of a major music mogul could be exactly what your email strategy needs.
For many in the SEO profession, the hardest part of optimizing sites for search isn’t the technical aspects of code – it’s the ongoing struggle to consistently obtain relevant, authoritative links. Sure, it may be tempting to take shortcuts, but SEO professionals who see the big picture have the opportunity to combine a mix of art and science to get great links the natural way.Top 10 Digital Marketing Articles of this Week: 3rd July 2015!,