Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
As writers, we don’t really take breaks. Even when we aren’t working, the creative lens through which we view the world keeps our minds active with possibilities. And then you have to ask yourself: Should I be the one to bring a new idea to life? To help you pursue smart content ideas, this week’s Copyblogger Collection is a series of three handpicked articles that will show you: How to write content that attracts customers and clients
Companies of all size—from small businesses to Fortune 100 corporations—are starting to take their content creation and marketing seriously. Whether that's because they know quality content is part of Google's algorithm for SEO or because they've heard that content marketing is "in" right now doesn't matter. The important thing is that businesses today are mindful of creating content as part of their marketing strategy.
Search Engine Optimization
Since there are literally hundreds of SEO-focused content tools, plug-ins, bookmarklets, software solutions, and services on the market, it is simply meant to serve as a starting point for your efforts to improve your content’s search potential. Here is a list of free and paid tools represents some of the core, “blocking and tackling” SEO tasks that content marketers can use to advance the find ability of their work to better serve customers.
SEO is a widely adopted online marketing strategy that is used to increase brand awareness, build targeted traffic, and promote your organization’s performance in the search results of Google, Yahoo, Bing, and other search engines, all of which are sought after by many businesses interested in scaling their product or service offerings. While the benefits of good SEO are clear, the cost of accomplishing an SEO strategy can vary significantly depending on the goals of the company and the type of strategy being implemented.
A question that often comes up when planning out an SEO strategy is: should you be more focused on optimizing for customers or search engines? Arguably, there was a time when this was a real trade-off. Many SEO tactics such as keyword stuffing or spam linking were effective for gaining search presence, but came at the cost of customer experience.
Are you tired of reaching less than 5% of your fans with your Facebook Page posts? If so, you need to find new ways to get your updates in your audience's News Feeds. Here are some ways you can make sure fans don't miss your Facebook Page updates.
A strong presence is the most important element of online marketing that local businesses can focus on: Half of all mobile searches are conducted with the intent of finding local results, and 61% of those local searches result in a purchase. Business owners require a simple way to control their online visibility and promote their reputation effectively.
Email keeps people connected. It's a modern marvel, a wonder of our time. Based solely on how many times a day people check their emails (especially those in their 20s and 30s), email marketing should be a huge deal.
Most prospecting emails don't lead to sales. An even sadder fact: A lot of prospecting emails never even get opened. It's thoughts like these that can send you into an existential crisis. If you send an email, but no one clicks on it, does it still communicate information?
This article talks about the types of high risk link building that can and will hurt your rankings. It also covers how to examine your link profile for potentially harmful links, and finish by taking a look at an interesting real world example of a site which has previously been penalised by Google for manipulative link building.Top 10 Digital Marketing Articles of this Week: 3rd October, 2015!,