Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Gen C does business differently – they’re smart and savvy, and reject the hard sell. As content marketers, if you connect well with Generation C consumers, you also connect with their communities – that is huge – because they rely on each other for recommendations and information. On the other hand, if you don’t connect well with this audience, you also risk rejection from their communities.
To keep your content marketing budget, adapt your content marketing to improve your results. Specifically, integrate your content marketing across your entire business. This will extend successful content initiatives cost effectively and eliminate redundant activities. The key difference for 2016 Content Marketing Success is including resource allocation. There’s a limit to how much your content marketing can continue to increase.
Search Engine Optimization
Nothing’s more frustrating than seeing a competitor outranking your site. But it gets even more annoying if you don’t fully understand how they did it…right? After all, how could you even try to compete if you don’t know where to start. The term on-page SEO refers to set of practices you can take directly on a page to improve its search engine rankings. Working on on-page SEO ensures that your content and code follow Google’s best practices.
Get ready for a new year of changes to Google's algorithms—and your SEO strategy. If your SEO strategy depends on non-proprietary content (weather, currency exchange rates, etc.), the increase in rich answers could tank your traffic. However, if you have high-quality, proprietary, unique content that can help Google answer searchers' common questions, rich answers are an opportunity for you.
It has been covered in lots of SEO news sites – but how does this“Third most important ranking factor” really affect SEO? Since search results are becoming better and better in terms of relevance to the user, getting to the top 3 spot – whether that spot is a local listing, a knowledge graph listing, etc – so long as it’s an organic listing and not paid (since paid has an obvious yellow button-like label that says ‘Ad’) it will get more clicks from users now more than ever. Websites that are laser focused on its topics will see better rankings BUT they have to improve their current content to become 10x content.
Content creation plays a key role in keeping your social profiles and pages active, and your audience satisfied. In this post you will see how to quickly and efficiently post curated content across all of your social networks using Sendible with Feedly and Zapier. Finally, it allows to see analytics from your updates published through Sendible, monitor social mentions, get updates about activity from some of the top social networks in an inbox, engage with tweets, invite team members, assign tasks and much more.
Do you want to create a stronger visual content for your social channels? A number of budget friendly tools make it easy to create visual content that invites your social media audience to engage with it. The idea to increase reader engagement, make stories more shareable and get people to take part in the conversation. Visual tools that engage a community are pretty awesome, but tools that actively get users to take part are on a whole other level.
Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting — whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. Luckily, there are a lot of tools out there that can help us get more organized. In this post, you will go through 11 of our favorite tools for organizing your inbox. Try 'em out, and help pave your own way to a more productive and less stressful email experience.
Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere. At the end of September, Google announced a new offering – customer match. This will have an enormous impact on email marketing, both directly and indirectly, because others will follow suit. To understand why this is such a big deal, we need to understand a bit about the online advertising world.
Content marketers often misunderstand how backlinks work in Wikipedia. They think that if the topic is relevant, simply adding a link to the “external link” section of a page is good enough. Adding a link to Wikipedia is like surgery – if not done correctly it can cause many issues, including having your added domain listed as spam and banned from Wikipedia.Top 10 Digital Marketing Articles of this Week: 4th December, 2015!,