Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing has taken over. You hear about it all the time. You’re probably talking about it with your marketing friends and trying to explain it to your significant other. You may even be interested in leveraging it to create more meaningful relationships with prospects and customers. But you still might not be sure how. After all, there are a variety of strategies, tactics, and tools at your disposal.
One approach to differentiate your products and services is to be transparent, which is disclosing – and, even better, telling a story about – some aspect of your brand. Socially conscious consumers actively look to purchase products whose origins they feel good about. Customers believe businesses that are transparent about pricing are not taking advantage of them. They want to work with a company that’s honest and forthright.
Search Engine Optimization
Wondering why it feels like you’re ticking all the boxes, yet your competitors are still outranking you? It could be that your SEO isn’t up to scratch. But, if their site isn’t optimized as well as yours, it could also be that they’re dabbling in something dodgy. Fortunately, there are ways you can detect who the worst offenders are – as well as the naughty things they’re up to.
You cannot get popular worldwide without knowing marketing specifics of particular countries you are targeting. So let’s find out how to build an international SEO strategy and discover actionable tips given by experts from all around the globe. Use Google Analytics to find out which countries are currently bringing you organic traffic. That way you’ll know in which countries you already have a strong online presence or good potential of it and in which you’ll have to build your audience from scratch.
AMP, as the project is known, is targeted at Google mobile searchers looking for long-form editorial content. Mobile searchers experience AMP pages when they go to Google’s mobile search results, which now show a carousel filled with AMP-enabled news content. More mobile searchers will see content in the carousel than will see even the third organic listing on the search results page.
The great thing about social marketing is that now, suddenly, every brand and every consumer has a voice if they want one. But oftentimes, brands take a megaphone and blast their message across the land without specific targets in mind. This is where, in the quest to craft the perfect digital strategy, developing audience personas are very important. In the age of social media, specificity and personalization matter.
Anchor might be a great place for those thinking about starting a podcast to experiment with audio content. Create some episodes and get used to the idea of speaking your ideas, test to see how your ideas are coming across and whether you can sustain talking about a niche/topic over a few weeks and you might just come away feeling inspired to start a longer form podcast. Anchor presents itself as a great way to get insights from your audience pretty easily.
New tools and placement options have made it easier than ever to create an offer that compels blog visitors to share their email address with you. To encourage email signups, show the value of being an email subscriber on the homepage of your blog. The main focus should be on your opt-in box. Place the links to other areas of your site below the fold, so readers won’t see them unless they scroll down the page.
One trend that topped predictions this year was email. That's because it continues to be the channel that gives marketers the biggest bang for their buck. To be a player in that game, marketers must focus on creating content for mobile readers and on using responsive design to ensure emails are as attractive and engaging on a smartphone as they are on a 15-inch monitor.
A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is – Is there a way to influence the generation of natural links other than by creating awesome content? Link diversity is one of the key features of a Google-friendly backlink portfolio. Yet, the very definition of a “natural” backlink still seems vague for many.Top 10 Digital Marketing Articles of this Week: 4th March , 2016!,