Nov 4, 2016 113 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 4th November, 2016!

Content Marketing

The One Content Marketing Question You Need to Ask (That May Scare You)

One of the most important metrics that you should track is your number of subscribers. Building subscribers is an essential goal, but are you taking this a step further to see if people actually are looking forward to getting your content? Why do you want people to anticipate your content? These people are loyal readers — and loyal to your brand.  If you have loyal readers, chances are you have people who are excited about your brand — and want to share it with others.

Content Marketing: 10 Daily Habits to Create More Powerful Content

Marketing is a game of inches. You tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week and Moby Dick the next. Instead, every day you can work to be a little bit better than the day before.

Search Engine Optimization

4 Lessons From A Year’s Crash Course In SEO

Cut to today, and keyword research comes as naturally as drinking a pint of coffee every morning. SEO feels like an old friend always learning some interesting tidbit about and while it’s been drilled into through a series of marketing processes back at base, there’s always room to improve. So, if you are struggling with SEO yourself, why not take a gander at the lessons from your own trial and error? After all, in a world where marketing is rapidly evolving, shared knowledge is the only thing keeping the new guys sane.

SEO Checklist: 16 Monthly Tasks to Manage Performance

Search engine optimization is not a one-time project. If you are not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you will lose rankings, clicks, and sales to your competitors. These 16 monthly tasks (plus one bonus task) will keep you focused on the basics of managing SEO performance. If SEO were your career, you would be doing some of these weekly or daily.

SEO best practice guide for URLs

Today you are going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of a URL (or uniform resource locator for pointless trivia fans) matter to SEO? Yes it does, in fact there are many best practices you should consider when creating a URL for your content. Use actual words and sentences that anyone can understand, especially when copied into other documents or emails.

Social Media

How to Reach More Local Customers With Facebook

With a few organic tactics, you can reach more local customers on Facebook without spending money on ads. In this article, you will discover four ways to reach a local audience on Facebook. Dark posts are an amazing Facebook tool that’s consistently underused by businesses. They are similar to Facebook ads in that they let you apply targeting criteria to specify who will see those posts in their news feed.

How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use

Like Tasty's video setup, the thinking behind its social media strategy is deceptively simple. Of course, not every brand will have the resources to pump out videos daily or promote them with high-budget ads, but in this post, you will study Tasty's output on Facebook and quoting the people directly behind Tasty's success – you can take that same ingenious strategy and apply it to your own business, whatever industry you are in.

Email Marketing

A Detailed Guide to Using Interactive Content in Your Email Marketing Campaigns

Naturally, you stay up to date on the most effective methods that are currently being used in the email marketing world. And when it comes to tactics, there are occasionally trends that come along that can help you easily stand out from your competition. Everyone knows the benefits and basic premise around content marketing. In the marketing world, when everyone knows about an effective strategy, said strategy begins to lose its effectiveness.

Using Social Media for More Effective Email Marketing

Effective email marketing can seem like the Holy Grail. You have also heard that email lists and a social presence are equally important. Rarely do you hear the 2 marketing concepts in the same discussion. As with any marketing effort the more paths you can combine, the quicker you reach your destination. Let’s explore how social media can give your newsletter content a boost and make your email campaigns effective.

Link Building

The Skyscraper Link Building Technique in 3 Steps

Create linkable content and boost search traffic with SEO PowerSuite. The Skyscraper technique is about finding popular content, creating even better copy, and therefore getting backlinks both naturally and after reaching out to the right people. That's exactly how skyscrapers become popular — you take the highest existing building, add a few more floors and voila — everybody's talking and writing about you.

Top 10 Digital Marketing Articles of this Week: 4th November, 2016!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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