Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance.
Content marketing is as critical to employees as it is to customers. Just as you’re trying to drive engagement with your target external audience, you have to do the same thing with employees. They’re part of the conversation at all times, particularly in a turnaround.
Search Engine Optimization
For the past couple of years, search engine optimization has greatly evolved. Gone are the days when lame SEO strategies we used to ensure that high web ranking is achieved. More civilized strategies are now in place, and it is about time you tried them. On-Page optimization is seen as a core pillar in SEO. This is because the strategy involves web owners actively. On-Page optimization is all about employing SEO strategies within your website and not beyond. The strategies have a lot to do with content management.
Many customers don’t always know what they’re looking for when they jump online. Customers aren’t immediately looking for a product that will melt snow for them. Or they don’t know to ask for the specific product by use or by name. They are exploring their concerns–in this case about winter, snow removal, how frost can affect their landscaping, etc.
SEO is not just about keywords. Yes, keywords matter, but Google is much smarter than that. Design, user experience (UX), and on-site optimization all play a substantial role in how your website does with the search engines. These are updates you can make to your site today that will help your SEO.
In social media, there are two search engines you have to optimize for: the search function within each social network and Google search. In this article you’ll discover where to use keywords in your social profiles and pages so you are found when people search.
One of the greatest advantages of social media is the ability to create a community and casually interact with customers. Not only does this build trust, it also humanizes companies by showcasing a personality and placing a “face” behind the brand. Taking time to setup a strategy for how the business will respond to customers will build a solid foundation for successful social customer care.
Whether you want to sell products from your website, advertise your coaching services, or promote a book, building an email list will allow you to bond with your prospects and make more sales. The big question is: if you know building a list is the smart thing to do as a content marketer, what’s stopping you?
Email marketing and blogging go together like s’mores and campfires, or like Vince Vaughn and mildly underwhelming comedies. It’s undeniable that there’s a special connection. If you’re a member of the blogosphere and don’t have an email list, you could be missing out on a huge opportunity to grow your audience and develop a deeper connection with your readers. Why email marketing, you ask?
When you just start with SEO you hear a lot about the benefits of broken linkbuilding. Quite often you can find broken links on pages with some authority and these links are editorial in most cases, which gives them additional power. But the common problem is: Where to start when searching for broken links?Top 10 Digital Marketing Articles of this Week: 4th September, 2015!,