Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
An engaging content strategy has been an essential part of many successful marketing campaigns in recent years. Partnering with influencers helps get your message in front of a much larger audience and drive conversions, as well as help accelerate buyers' decisions. A lot of the influencers included in our study are entrepreneurs, so it's not too surprising that most of their Twitter feeds highlight links from publishers that focus on teh best-practices for business owners.
Starting a business with big slogans is not enough when you really want to grow bigger. It is equally important that you put in the efforts necessary to maintain your brand’s high standards. For this, you need to have a bridge between you and your audience. What could that bridge be? Content Marketing is the key. First and foremost, developing your customers is to realize who they are and what they are looking for.
Search Engine Optimization
Although there isn’t a specific penalty against duplicate content, the problem arises when your similar webpages begin cannibalising each other for the same search positions and Google ends up filtering one at the expense of another, and this may not necessarily be the page you want to see ranking. Alt tags are a way to accurately describe your images to search engines to make sure they’re indexed properly in image search, and therefore bring some extra traffic to your site.
Text for today’s SEO moves beyond the mechanical use of precise keywords into a more nuanced practice of creating the right contextual relevance to attract more searchers. But for all of that, it’s still words – unique textual content on a web page focused on the topics that real searchers use when they type a query into the search bar. And naturally, to benefit SEO the content needs to be both accessible to search engine crawlers and coded optimally in terms of metadata and other tagging.
Google’s SEO algorithm is complex and ever changing. The search engine constantly strives to deliver the very best online resource for its customers, and businesses are forced to change their strategies frequently in order to keep up. One of the most influential factors now being considered in marketing is real-time data. Essentially, real-time data (RTD) is any information delivered immediately after collection. In other words, business can use the information immediately after it’s picked up. It’s often used for tracking metrics, and it’s incredibly useful for SEO purposes.
Getting noticed and building relationships with influencers on Twitter will help you increase your online influence within your industry. With influence comes leverage, which is the foundation to growing the business. Choose the most interesting article and use Twitter search to find the author’s Twitter account. Send a selfie-style video sharing meaningful comments about the piece of content and thank them for creating it.
Facebook has now confirmed that this is no longer a test – the new layout will be rolled out to all Pages. If you’re not seeing it on your Page yet, you will soon. The call-to-action button is also more prominent, made blue and given more separation from the ‘Like’ and ‘More’ options, while the Page info has been shifted to the opposite side with the right rail ads have been totally removed – for reference, here’s the outgoing incoming Page formats side-by-side.
Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t acceptable. Senders want to understand who they can email, and how can they grow that list each and every day. The list of places where marketers are asking for permission also seems to grow every day as well.
Email marketing gets declared dead a lot. Everyone’s always excited about the latest social media platform popping up every two minutes. But email has been around for awhile, so no one’s that excited about it anymore. But those of us in the industry who are dealing with it every day and seeing all of the innovation and potential for it to bring about different relationships than the ones you can have with social media, we think it’s really exciting. So, we want to sort of turn that notion of email being dead on it’s head.
Well, like many things in SEO, the truth lies somewhere in between. So today you’re going to deep dive into the topic and, as usual, rely on data (rather than opinion) to form your conclusions. Let’s start by defining exactly what anchor text is and how it influences search rankings. Search enginesd use the anchor texts linking to a page as an indicator of the page’s topic; i.e which keywords it should rank for.Top 10 Digital Marketing Articles of this Week: 5th August, 2016!,