Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed. Failure to lay this foundation can lead to misguided efforts, disinterested readership, and a waste of company and human resources. If you are just beginning to develop your content marketing campaign, or you are looking for a fresh start, the process of building from scratch is actually not so complicated.
It’s predictable that senior leaders are often disappointed with their marketing. Why? Mostly because they believe it should be easier than it is. They also feel they are just one secret-sauce answer away from Utopia. Their blog posts weren’t getting much traffic or converting. Their customers were ignoring them on social media. Finding themselves on the first page on a search engine listing was equally hard.
Search Engine Optimization
It's a simple reality that marketing professionals are constrained. Often, professionally written marketing content is eloquent, on-brand, and powerful, but it also often completely misses valuable search keywords. Use consumer content to help reveal the words that brand guidelines restrict marketing professionals from using. Search engines understand that consumer desire and will show preference to Web pages that render review content by default, without a click.
Search engine optimization isn’t a project you can do once. For lasting success, SEO needs to be built into the core of how you manage your ecommerce business. Fifteen years ago it was possible for an SEO professional to improve organic search while sitting by himself in a dark corner. He’d cram keywords into copy after it was already written, create sitemap after sitemap, and build links like crazy — on article sites, wikis, and blog comments. Not today.
Although some people already claim the SEO value of headings is zero to none these days, you are just not sure yet. But when it comes to accessibility, headings are very important. Make sure your headings are descriptive and nested the right way. Don’t just use headings as a design element (“it’s the only way you know how to enlarge your text”) or to impact SEO. The first one is a plain lazy solution – and the second one just doesn’t hold that much truth anymore.
If you are a busy social media marketer, looking for tools will save you time. Use Evernote to create a journal of content ideas and inspiration sources. With text, audio and image options, you can type, dictate or snap an image of whatever has caught you eye. If you intend to spend a few minutes on Pinterest, only to end up spending half a day looking at recipes, you need Cold Turkey.
Social media is an essential part of 21st century life. And, that’s especially true for business owners who are looking to connect with customers, influencers and even potential investors. While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with content and sharing content, managing your social media accounts can become a full-time job.
Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities – they all rely on your ability to express yourself clearly and persuasively. The outreach email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase or intended action.
Achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman. Every house that you deliver email to has a guard dog (ISP). And on days when you have junk mail (spam) or aren’t friendly to folks on your route (poor IP reputation), these dogs will chase you away and only let you deliver some of your mail. To maximize your email deliverability, you need to be familiar with these three deliverability tactics.
Analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. The traditional methods of backlink analysis involve either a list of referring domains/links for an entire site to gain an insight into their overall strategy. The second method is to analyze links that point to a specific piece of content on a competitor’s site and look for link opportunities for your own similar content.Top 10 Digital Marketing Articles of this Week: 5th February, 2016!,