Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Throughout their careers, marketers will experience a variety of clients—B2B, B2C (including e-commerce), and special interest clients from an array of industries. Each requires unique content, and each has specific strategies or presentation elements they consider good and bad.
Finished your latest blog post? It’s practical, actionable, and insightful. You’ve nailed your headline and picked the perfect featured image. You’ve pored over every detail, and now it’s ready to publish. In fact, you’re damned proud to click “Publish.” It’s time to announce your masterpiece to the world – starting with the subscribers on your email list.
Search Engine Optimization
When it comes to SEO and website’s rankings, you want to be extra cautious. SEO mistakes are ones that you don’t want to make because it could take weeks, or even months, to fix the damages. Often times, these SEO mistakes were tactics of the past, and they may have even worked well to put your website at the top of search engine result pages. However, updates and algorithms have changed to make these old habits a trouble for your current SEO efforts.
Building a blog is easy. Building a successful blog with huge traffic that doesn’t die down? Now, that’s a challenge. You might think that writing well is the only skill you need to produce a successful blog. Yes, it’s a huge factor, but there are other ingredients needed if you want people flocking to your website, weeks or months after you hit publish and promote on social media – one of which is SEO (Search Engine Optimization).
An SEO Audit can help you uncover the leaks in your SEO Strategy. Fix those leaks and you will increase the quality of your website rankings on search engines. An SEO audit is a deep review and analysis of the foundation of your website. It reviews and analyzes the top factors that influence search engine rankings to show you what you are doing right and what you can improve upon in order to boost your rankings.
Unlike Facebook business pages where you’re limited to commenting only on other pages, or a LinkedIn company page where you can’t do much outside of your own page, you can do a lot using Google+ as your business page. Start by going to your profile photo at the top right of Google+ and selecting the page you want to use.
We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one’s community, relationship building and progressive thinking over excessive self-centred promotional messaging.
You want the message of your email to be as focused as possible. Ideally, you’ll have one primary piece of information you want to get across to your audience and no more than 2-3 secondary messages. Think about the goal of your email. If you could get one piece of information across to your audience, what would it be? Make sure that’s the first thing people see when opening by positioning it at the top of your email.
Many business owners treat email marketing and social media marketing as completely separate entities. In truth, they complement each another perfectly. When you use one to support the other, you’ll get synergy. Your marketing results will improve, you’ll get a rise in website visits and, ultimately, a more profitable bottom line.
Links are foundational to the web, and have been instrumental to its existence since the beginning. Links are the pathways of the Internet that connect websites to one another, making it possible to find pages and information online. Without links, the web would be unwieldy and impossible to navigate. As long as people use the internet, they’ll continue to rely on links to get them where they want.Top 10 Digital Marketing Articles of this Week: 5th June, 2015!,