Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
The biggest questions we get from our customers is how to get the most from their content marketing budget. We do our best to answer our customers’ top questions. Content doesn’t have to be that expensive. You don’t have to create it all. You don’t have to use paid distribution to drive all your traffic.
Everything we’ve been learning about developing a content mission – those three bullets should be burned into your brain. But it got me to thinking hard about the current nature of what it really means to do strategic content marketing.
What gets you most excited about content marketing these days? I thought the topic of intelligent content would be boring – not to mention that it wasn’t immediately evident to me how it tied in with content marketing. And, to be even more frank, I was a bit hesitant to dive into a world that I thought would be very technical and heavily focused on things like DITA and XML.
Sharing transparently all aspects of what we do at Buffer—pricing, salaries, fund-raising, earnings, hiring, and more—has been an amazing opportunity to connect with and learn from others. We get such great ideas and encouragement from sharing openly. We’ve shared before about our content marketing goals, numbers, and adventures, and I’d love to continue these stories in regular blog posts here!
Social media has been invaluable as we have built our business, and when used correctly, it can be a great help to companies who don’t have marketing budgets. You can now use social media to follow and learn about potential clients and partners, as well as get loads of useful information about your industry. It can also enable entrepreneurs to tell the story of their company on their own terms
Search Engine Optimization
Google offers a powerful tool for website owners who want to learn more about their website’s presence in search: Google Webmaster Tools (GWT).
If you’re not sure what you can get out of Google Webmaster Tools, here is the solution. This guide will show you everything you can learn from and do with GWT in order to improve your website’s presence in search.
The web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Many marketers would have you believe the only content that exists is the information created in support of buyers to discover, consume and transact.
Sending welcome emails to new subscribers is considered a best practice among most email marketers today. It helps confirm permission with the subscriber, sets expectations and provides a greater chance of achieving a conversion — whether you want recipients to download an app or redeem an exclusive discount for new subscribers.
Email has been overshadowed by flashier emerging marketing channels for some time, a new perspective on its role in facilitating cross-channel digital marketing puts it right back into the limelight. Email addresses can be the key to understanding and reaching individuals across an ever-broadening set of digital interaction channels.
What if Google shows you an example of one of your problematic links, and it’s one that sends you some really great converting traffic?
What if, upon conducting a link audit, find that some of the “sketchy” links are ones that were editorially given?Top 10 Digital Marketing Articles of this Week: 5th March, 2015!,