Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Laptops give content more freedom but without the web it was still hard to move. The advent of the web gave content more distribution power but the web was slow. Modems opened up the door but the floodgates were still locked. It wasn’t until smart mobile devices and fast 4G wireless networks became mainstream that content creation and its distribution exploded.
Look at the greatest media brands of all time – The New York Times, ESPN, The Huffington Post … you get the idea. Each one of them started out by dominating through one channel (in this case, a printed newspaper, cable television, political blog) before launching additional channels.
Creating great content is less than half the battle. That is where this article by Ian Cleary comes in. He lists seven useful tools to get your awesome content out there for the world to see. From researching your competition’s strategy to planning your editorial calendar, these tools will help take your content marketing strategy to the top.
Planning content on social media still allows for flexibility to the schedule and provides opportunities to slip in real-time engagement. Social media content feels quite in-the-moment and real-time when you consider the short lifecycle of updates and the rapid way that information moves across Twitter, Facebook, and others.
Timing is key. If you've got to schedule a very important meeting, and all of the attendees aren't morning people, scheduling an 8 a.m. start time probably won't result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays. The same is true with content creation and social media. If you want your content to do well on social media, you've got to be strategic about what you publish and when you publish it.
Search Engine Optimization
Do you have a great SEO plan for 2015? You will take the content on site through a major upgrade. Do you have a great content marketing campaign in mind, one that will drive your SEO visibility through the roof? But, one of your company’s key execs (the “Objecting Exec”) believes that all SEO is spam.
Whether you’re in-house or with an agency, the pressure is on to prove results to clients. Early wins can go a long way toward building your authority and giving you more leeway to broaden your strategies and possibly even experiment a little. How do you show value sooner in an engagement when we know that focusing on an editorial strategy to earn high-value links can take several weeks to yield the desired results?
In today’s time, email is still used to send messages to friends and family, but it has evolved into a primary marketing channel. However, are marketers investing enough in optimizing their email marketing programs?
I’ve said it before, and I’ll say it again, triggered emails are one of the best ways to engage with customers in real-time. By using triggers, you’ll reach them when their minds and their wallets are open. Major sports events like Sunday’s game are an ideal time to do this. With a large portion of your audience watching the event – and many just tuning in to watch commercials – you have a captive audience.
Everyone immediately starts out trying to shoehorn links in, but shoehorned links are bad links and most likely quite dangerous links. It’s almost like they have some sort of wall that goes up and blocks them from being creative at times – and that’s true for myself, too!Top 10 Digital Marketing Articles of this Week: 6th February, 2015!,