Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Sujan Patel, co-founder of Web Profits, explains how to pinpoint the best candidate to fill a role that didn’t even exist a few years ago? One can know about the 10 Interview Questions to Find the Best Content Marketers.
The article by Contently states 23 predictions to watch out for during 2017. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far?
Search Engine Optimization
Why Your SEO Needs Better Testing
Eric Enge, the CEO of Stone Temple Consulting, explains in detail that good SEO relies on the following: Pages with the best quality content, Pages with high authority and Pages that satisfy the needs of users who visit them.
In the article by Ashley Zeckman, she talks about few top SEO predictions such as instead of hyper focusing only on keywords or search engine needs, smart marketers are concentrating first and foremost on the needs of users. User experience as it relates to mobile accessibility, content structure and user intent on search engines have become the new norm.
18 SEO Myths to Leave Behind in 2017
In the new guide penned down by Lindsay Kolowich, she reiterates some of the best practices that should continue to guide ones strategy through 2017, while also highlighting how SEO has changed over the course of 2016.
Facebook’s Testing Direct Message Prompts in Recommendations
Back in October, Facebook added a new tool called ‘Recommendations’ which enables users to post a call-out for recommendations from friends when Facebook detects that an individual is seeking advice. So, Andrew Hutchinson throws some light on the same.
How to Back Up Your Social Media Content
In this article of Kristi Hines, the readers shall discover how to download copies of the social media content and profiles.
13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
Sophia Bernazzani asserts tips to learn what strategies one should start implementing, absolutely avoid, and keep up in 2017 and in years ahead.
Email Marketing in the Year 2020
There have been lots of really exciting happenings in email. Clate Mask talks about what he sees as the future of email marketing – what he shall be seeing in 2020.
The Crazy Egg Guide to White Hat Link Building
In the guide by Josh Snow, he talks about Link building being one of the most essential aspects of SEO, yet also one of the most misunderstood and difficult pieces of the search marketing equation.