Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Before diving into content discovery, it’s vital to have a simple method for compiling what you find. Focus on selecting tools that prioritize collaboration. Enter memit – a web-clipping tool that runs in conjunction with your cloud-storage platform, including Box, Dropbox, Google Drive, OneDrive, and CudaDrive. You can save any file type – online and offline – and memit automatically generates a digital copy where it stores everything else.
Employers are looking for marketers with a diverse skill set that includes digital marketing, content marketing, SEO, and social media marketing. To find the best inbound marketer for your team, the first thing you should do is decide what that person needs to be able to achieve for your business. Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.
Search Engine Optimization
Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Every site has a sphere of relevance. A site sells specific products from specific brands, and those drive the words and concepts for which the site is relevant.
It’s very rare that we see a new player in the SEO and Digital Arena that’s as much a shoe-in to be a long-term player as Wikidata is. But with all the value of the medium, it’s remained a relatively virgin frontier, one that the SEO community has left it largely untested and undocumented. The beauty of Wikidata is that it’s still in the early stages of development, and there’s a lot of low-hanging fruit to be had. Once you’ve gotten the hang of it, you can build out a solid page on Wikidata in an hour or two.
Everyone in the SEO world knows that things change all the time. It’s common to SEOs that Google rolls out updates and some of those have a great impact on many websites. Nobody likes to be outdated and losing where they could be best performing. Google is always updating their algorithms to better the search results for users. In the algorithms, there are many factors some playing bigger roles than others. Just like any other program or software installed on your computer or phone, they need to be the latest. If you don’t update your software then you won’t be able to use them or they won’t work the way they should.
Social media and smart phones have made it easy for customers to create high quality content and distribute it to their personal networks. In many ways, social sharing has become modern-day word-of-mouth marketing. Once you’ve created a hash tag, make sure that it’s highly visible. Display it in your social posts, in your email signatures, on package inserts and on your website.
Social media engagement is largely determined by how well your social posts trigger action from your target audience. Communicate to your audience why they need something and how they’re going to get it by reading your content, watching your video or using your product. When you start including your audience in what you are doing, you’ll see an improvement in your social media engagement.
Your time means everything, and an extra hour in your day means an additional 20 hours each month, assuming you keep a five day work week. And that’s the goal of this post- to give you some simple time saving tools to significantly reduce the time you spend managing your small business’s email marketing.
In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months. To overcome this, many brands are using email personalization as a strategy for creating more engaging email experiences — ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients.
Over time, you will learn that there’s more to link building (or link earning) than stressing yourself out just to get followed links – a link is created for something way more important. There’s no way Googlebot can crawl the web if there are no links pointing from one website or webpage to another, and even if it’s a nofollow one, Google will still use it as if it’s a bridge connecting two places.Top 10 Digital Marketing Articles of this Week: 6th November, 2015!,