Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
4 Simple Steps to Creating an Effective Content Marketing Strategy
Mike Taylor writes, Your lack of a strategy is probably hurting your content marketing more than you know. Only 61% of the content marketers had a documented strategy. Having a well documented strategy is more than important if your willing be to successful in this industry. Read the article to know how to create one.
Your Content Strategy Needs More Consistency
John Hall writes, Everyone understands that content is important, but it doesn’t seem like we always agree on how much content we need or how to create it well enough to consistently engage our audience. Continue reading to know how content consistency is one rule that hold’s true no matter what.
SEO:
How to Test SEO Strategies – 7 Ways + Bonus!
“SEO is dead.” That’s a frequent statement from people whose SEO strategies are indeed dead. For your SEO to be effective, you need to understand what is actually working. Brandon Hopkins shares tips to effectively test and implement a SEO strategy that is based on real world results.
Gone are the SEO days when all you had to do to build a solid online foundation was splash as many keywords as possible across a web page and hope for the best. With the changing years, Google is changing the ranking algorithm continuously. Blake Davies shares SEO tips and predictions for the next year.
3 Ways to Drive Qualified Traffic to Your Website in Droves
There are many different ways to buy visibility with an audience that it has become a massive industry unto itself. Google, Facebook, Twitter, Pinterest, and all others are worth what they are because of the paid component. On the other hand, organic traffic is where people come finding your website. For that, Susan Friesen, provides three useful tactics.
Social Media:
7 Facebook Messenger Marketing Strategies You Can Try Today
As there are more than 1.3 billion people using Facebook Messenger every day, have you ever considered the possibility of using it for your marketing? Alfred Lua, in this article, shares every method you can implement to use Facebook Messenger for successfully marketing your business.
10 Ways Social Media is Transforming our World
Social Media, undoubtedly, has been transforming our lives for a long time now. It has given us the power to reach out to anyone and everyone and the reason to think that we might make a change with a vote, e-mail or just a blog post. Lisa Galarneau shares 10 ways in which social media has and is transforming our world.
Email Marketing:
Why Email Is The Locomotive Of Digital Marketing
Simms Jenkins writes, Email is the engine of digital marketing: toiling behind the scenes, bringing essential information to customers and prospects across the world from brands they are interested in working with. The article is a critical reminder of why email continues to rise.
8 Must-Have Skills for Professional Email Marketers
Email marketing seems simple, but as you dig deeper and try to enhance your campaigns you can stumble upon many challenging areas. Viktor Egri shares various must-have skills to manage the challenges that may arise in email marketing and how to stay ahead of the curve.
Link Building:
4 Strategies to Earn Natural, High-Quality Links for Your Content
The process of “building links” has long been touted as the key to ranking in search engines. Studies about the relationship between external links and rankings have shown it’s nearly impossible to rank without them. While there are many black-hats technique to get links, Julia McCoy shares ways to earn them naturally.
