Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
The article is in response to a WSJ post which used a quasi-native advertising definition as the definition to content marketing. Joe Pulizzi has drawn a clear line between content marketing & native advertising.
We all know how important content marketing is from a digital marketer's perspective. If you wish to get maximum benefit out of the content marketing campaign, it is essential that you come-up with a solid strategy.
Facebook is undoubtedly the most popular social networking site. Small and big businesses, all have a Facebook account. When you are running Facebook ads regularly, updating the profile page, and interacting with the target audience everyday, what are the other things you can do to get more out of Facebook.
News spreads and dies fastest on Twitter. While writing within the specified character limit and using the right hashtag are two mandatory things for you, there are certain rules that can be broken to increase Twitter engagement.
Do you also think about what is the ROI of social media? Great brand exposure is one of the common answers. However, there's more to it. The article sheds light on something most of us may not be aware of.
Search Engine Optimization
The practice of optimizing content to rank higher on SERPs has changed substantially. We know that search engines look for credibility signals and industry influencers can add great value to your content. The article tells how you can incorporate SEO and influencer content.
With SERPs becoming more intuitive and number of in-app ads increasing, the nature of paid search is changing. Today's marketers not only keep an eye on what's trending today, but do create strategies that do not fade out in the future. Let's read what's ahead for paid search.
Businesses send email newsletters with the goal to gain more blog visitors, get more sales, or inform customers about the latest updates in the company. One of the biggest problems of these newsletters is that become over-promotional. So, here are great tips to create email newsletters that don't suck.
We know that email marketing is one of the most consistently effective channels to communicate with customers. If you are new into the email marketing ecosystem, here's the beginner's guide to email marketing.
No matter how strict Penguin gets, link building will still prevail (only good link building practices). A lot of websites are nowadays creating scholarships so that colleges and universities link to them. But how is Google perceiving these links? Read the article.