Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Ever wonder why content marketing works so well for some businesses — and doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build a business?“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true. Content all by itself — even terrific content — is just content.
Is a buyer persona a customer profile or an indicator of buying behavior? Savvy marketers know content must be mapped to the right stage of the buying cycle and answer the right concerns. The better-rounded you can make your buyer persona “template,” the more you’ll understand about buying signals and true pain points. That way, you can map content to those pain points and have appropriate follow up signals.
Search Engine Optimization
Content marketing is becoming more important than ever before. But getting it to work properly involves some level of work beyond the creation of the content itself. So, to help streamline the process, here are seven SEO tools to improve content marketing and better position a business for growth.
Getting ranked on Google’s search engine results pages (SERPs) is a zero sum game. If you can capture one of three top spots, or at least Page 1, your website is practically guaranteed to get a lot of visitors. If you are on any other page, most potential customers will never find you. But at one time this Google ranking was alot different and based more on how many links you have rather than the content.
There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It's like they wait for you to get all of your ducks in a row and then unleash an update that changes everything. Sure, they're pretty open about that fact that they're doing this for everyone's own good — each algorithm tweak brings us one step closer to more relevant search results, after all.
We think it is a quick fix to our lacklustre marketing efforts – but it’s not. Throw a few tweets out, blast some connections on LinkedIn and like a few Facebook pages. That’s all it takes right? There is a fundamental problem with the way we approach our social media marketing campaigns. We are forgetting who they are for in the first place – our target audience.
To be able to generate leads that will turn into sales, you need to be targeting the people who are most likely going to purchase your product/service which is called your target customer. Finding out where they spend your time will give you a good idea of where you should be focusing yours.
Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which helps you stay at the top of your readers’ minds.
Email, the Internet's first killer app, remains an essential tool in the modern marketer's arsenal. Whether it's to introduce a specific product or service, burnish and validate a brand's offerings, or follow up post-purchase, email remains one of the most popular and effective channels for connecting with customers.
The truth is that your post may never rank on the first page of the Search Engines if you don’t get backlinks from domain authority sites. It’s now more about the quality of the sites linking to you than of the quantity. In this post, you will see the effective Link Building Strategies of 2015.Top 10 Digital Marketing Articles of this Week: 7th August, 2015!,