Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
20 Lesser-Known Tools for Smart Content Creators
If you want to make your content marketing strategy successful, you need to regularly ship (i.e., deliver) great content. The right tools help you create more and better content with ease. Irina Weber writes about little known tools (free and paid), from headline analyzers, research resources, meme-makers, and more that will help you make your content research and creation easier and faster.
The Definitive Guide to Content Curation: Strategies, Tips, and Tools
Natalie Dobbin writes, content curation is all about mining the internet for material that can be shared on your social networks. It’s about finding great content and presenting it to your social media followers in a way that’s organized and meaningful. Content curation strategy is what makes the difference between mediocre and exceptional content curation in business.
SEO:
Essential eCommerce SEO Strategies To Boost Sales
eCommerce is big business and gone are the days when it was just Amazon and eBay. With so many of these make-it-yourself eCommerce sites, the entire SEO for eCommerce is radically changing. Navneet Kaushal has shared a list of some key eCommerce strategies that can help you have a clear edge over your competitors.
5 Essential Tools to Help Businesses Dominate Local SEO
Whether you’re new to local SEO or have been optimizing for a while, it’s always helpful to take advantage of free resources to monitor your efforts. Alice Oh shares five essential (and free) tools to help you dominate local SEO effectively.
5 Evergreen SEO Tips That Have Stood the Test of Time
Search Engine Optimisation presents a whole host of challenges – one of which is responding to shifts and changes in the way search engines assess and rank your website. James Clark writes about the SEO fundamentals that have stood the test of time – we’ll talk about why they’re important and why they’ve stayed at the centre of our SEO approach.
Social Media:
5 Winning Social Media Strategies From a Master Marketer
In this informative article Jennifer Spencer writes, great social media strategies don’t simply fall off a truck in front of your doorstep, you don’t have to make it any harder than it should be. She shares five important tips by Nathan Pirtle that can help your brand on social media.
How to Create Instagram Stories Ads for Traffic and Conversions
Do you use Instagram stories? Looking for ways to increase your conversions? Instagram Stories ads have expanded to include four objectives that let marketers drive specific goal-oriented conversions. Anna Gotter helps you discover how to use Instagram Stories ads to improve your marketing results.
Email Marketing:
What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing
Email marketing has been a steadily effective channel for decades, and advances in technology only make it easier to track, personalize, and optimize your campaigns. Joshua Nite says, your email has to do more than provide value—it has to compel a click within a very limited character count. Here’s how to write subject lines and preview text that make your email more likely to get read.
3 Email Marketing Best Practices for B2C Marketers
Email marketing has been the top performing marketing channel for businesses for decades. But some email marketing tactics that work well for some businesses may not work as well for others. Andrea Wildt says, While program goals may differ for B2B and B2C email marketers, there are some common best practices that top-performing email marketers use to achieve success.
Link Building:
How to Create a Link-Building Strategy from Scratch
Neil Patel writes, Backlinks have been, and continue to remain, one of the top ranking factors, making them Google’s primary form of “currency.” He offers his advice on how to create a link-building strategy from scratch. This post serves as a good starting point that should help you bring in valuable links from a variety of reputable sites.
