Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
All things being equal, content that generates results over a long period will win over content with a shorter life span. No matter what objective you are pursuing (engagement, followers, traffic, leads, or even revenue), it involves having your content read by the people you target. Yet, you are aware — or you should be — that when you distribute your content on social media, almost no one sees it. And this makes sense: Most people don’t spend their entire day on Facebook or Twitter looking for things to read!
Podcasts are an effective way to reach a dedicated audience through advertising or even branded content. You choose stories and topics that uncover innovative people thinking differently about problems and solving them in new ways. Your primary focus is providing interesting content and letting people enjoy your stories of people doing innovative things in the office.
Search Engine Optimization
Online writing has its own style and it’s even more challenging when you consider its impact on SEO. There’s no need to think of Google every time you are writing a new post, but it’s still useful to understand what makes a piece of content effective, both in social and search results. Here are some quick tips to consider when writing your next post. Feel free to copy-paste them, write them down, bookmark the page, or memorize them.
“Dwell time” is the latest buzzword in the world of SEO and right now, it seems like the entire SEO community just won’t stop talking about it. The problem: “dwell time” is a confusing (and generally misunderstood) metric. Even if you assume that “dwell time” is indeed a “ranking factor”, it still begs the question: is it really that important, and should you actually be optimizing for it?
Do you want to improve the search rank for your website or blog? Wondering how social media can help? Social media and search engine optimization (SEO) are undoubtedly connected and will only become more interdependent in the future. Social media is too powerful a tool for brands to ignore, and unless there’s some seismic shift in the attitudes and habits of users, its value will only continue to grow over the coming years.
Many small businesses still don’t understand that an SEO, PPC or any digital marketing campaign can only be successful with a website that is designed to convert. Digital marketing professionals don’t want to turn down business but they know that sending traffic to a lousy website is going to end with an unhappy client who may be inclined to trash the agency all over the web.
Now that you do have powerful marketing automation and segmentation tools, your prospects expect a more personally-tailored experience based on their interests and actions. Advanced email marketing is now the new norm. And no, you don’t have to generate massive amounts of content for this to work. In fact, less is more as long as less is better.
You understand that for the most part, these emails are now part of the expected back and forth conversation with someone you are doing business with, or interested in receiving information. Affiliate marketers have been confirming permission for years, because they were trying to avoid those previously mentioned complaints. The answer is most likely not the confirmation email, but something else that is probably already costing you money.
When pages on your site go away, their link authority is wasted. But you can harvest that precious link authority and redirect it to other pages on your site, those that you actually want to rank. Link authority is the value of the links from the other high-quality sites around the web that link to your site. It is the most precious element in search engine optimization.Top 10 Digital Marketing Articles of this Week: 7th October, 2016!,