Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
How to Never Run Out of Content Ideas Again
Everyone who does content work knows how hard it is to generate story ideas. But there are many strategies one can use to find new topics. John Boitnott writes, monitor what your audience is saying online: through visiting industry forums and Q&A sites like Quora. For more tips, continue reading.
How Chatbots Are Influencing the Future of Content Marketing
Modern consumers crave authentic conversations and to meet those expectations, marketers are constantly seeking powerful content creating tools and smarter tech. John Hall, in this article, shares how chatbots can empower brands to improve their content marketing strategies.
SEO:
5 SEO Formulas That’ll Kickstart Your Rankings
Everyone out there with a website wants to kickstart their rankings. Neil Patel writes, 75% of users never scroll to the second page of search engines and 70-80% of users completely ignore paid search advertisements. That means you have to get your website rank organically. But how? Read on the article to know.
SEO Cheat Sheet: Best Practices for On-Page Optimization
Katrina Niemisto writes, anything worth doing is worth doing well, and that’s certainly the case when it comes to Search Engine Optimization. She shares a SEO cheat focusing on on-page optimization and pointers to help you stay on top with less effort and more continuous results.
Designing a Page’s Content Flow to Maximize SEO Opportunity
The article shares how controlling and improving the flow of your on-site content can actually help your SEO. Rand Fishkin writes, it turns out that sometimes great content gets buried in a poor page design and poor page flow. He shares how you can design you page to maximize SEO opportunity.
Social Media:
8 Overlooked Social Media Tactics That Can Increase Conversion Rates
It’s easy to repeat the social media strategy that have worked well for you so far, but have you ever thought how can you use social media to improve conversion rates? If you’ve used the same tactics for years, it’s probably time to review your goals. Read the article to know more tactics to increase conversions.
6 Ways Brands Are Using Messenger Apps to Reach their Audience
Messenger apps and chatbots exist to answer questions and fulfill requests for users. According to a report, 70% of the new customers have been generated through online chat tools and that’s a good news for businesses. Kaylynn Chong shares six ways brands are using messenger apps to reach their audience.
Email Marketing:
How To Win At Your Holiday Email Marketing Strategy This Festive Season
Marketers are all set to roll out competitive sales tactics to boost their revenue during the holiday season using a variety of marketing channels. Out of them, email marketing is the most effective one. Read the article to get to know 5 effective tips to make things easier for your email marketing campaigns.
How We Learned The Real Secrets To Effective Email Marketing
Christina Hagopian writes, email remains one of the most scalable, affordable marketing channels and the one with the highest ROI. But it is easier said than done. She shares a few secrets to create email marketing campaigns that drive engagement, sales and brand loyalty.
Link Building:
The Importance of Building White Hat Foundation Links
The White Hat SEO refers to the use of tactics and strategies to cater to the needs of a human audience instead of focusing on search engines only. Building the right kind of links to your website will allow you to rank higher in major search engines like Google, Yahoo and Bing.
