Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Bad content is the nemesis of content marketing. You need to produce high quality content to capture your audience, otherwise you will lose them in an increasingly cluttered media space- especially with recent updates to Google algorithms and the rise in ad blockers. With so many channels in content distribution, it’s easy to lose focus as you want to be everywhere.
Blog posts, whitepapers, e-books, and infographics… they've all got a place in our content marketing strategy. They've weathered the test of time and they're still great for generating traffic and leads. The latest trend in the marketing world is interactive content, and it's gaining popularity for very good reasons.
Search Engine Optimization
Navneet Kaushal, CEO of PageTraffic shares some practical insights for businesses serious enough to take charge of their web presence. SEO is a significant asset for any enterprise business. Unlike SMEs, large enterprises are leveraging it for brand recognition, better user experience, aligning KPIs to organization’s goals.
The face of SEO is changing, and it’s mainly due to incredible research and development into artificial intelligence (AI) baked into search algorithms. A decade ago, search engine marketers could create a site with some keywords in specific places, drop some links around the web, and start ranking within a short amount of time.
SEO does not always work the way you want. It is common for Google to rank a page for keywords other than the ones for which you would like the particular page to rank. The simple answer is that you need to make sure that Google “receives” the right signals from your page to optimize it, but this is not always easy. A thin line separates optimization and over-optimization. Optimization is good, as it will increase the page’s rankings, while over-optimization is bad, as it can generate exactly the opposite results.
Brands are increasingly finding that it's difficult to keep up with a group whose tastes are constantly in flux. Also, the millennial is notoriously snarky and cynical but not negative. But if you don't engage on social media, you simply aren't part of the conversation, and you don't exist. Brands have to provide shareability and value to their user base, and even create a platform for the content creators to use.
Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing. Just like with your personal status updates, you may also want to choose the audience before going live. Select friends only, a specific friends list or public. It goes without saying that you should relate the title to the focus of your broadcast.
Email is a more personal form of communication than sending people to a landing page via an ad, so you have some immediate advantages. In general, email marketing has one primary purpose: to get people to buy your product. Email is a more personal form of communication than sending people to a landing page via an ad, so you have some advantages already.
Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood.
What is a solid link, really? Every off-page SEO guy you talk to claims to offer “quality” links, but anyone who even bothers to define what that means usually hides behind a pile of generic SEO jargon about extra clickable high value white hat links (!) without explaining what any of that means.Top 10 Digital Marketing Articles of this Week: 8th January, 2015!,