Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Marketers today have a unique opportunity to sign their own declaration of independence to free themselves of tired content marketing tactics. This is a declaration that removes antiquated approaches to content marketing and instead focuses on creating value for their customers in a way that builds a better future. As you continue to execute and refine your approach to content marketing, make sure that you avoid making the following mistakes.
Most experienced content marketers recognize that any goals that their content helps them achieve are likely the result of hard work and planning – much of which, ideally, gets done at the start. But that doesn’t mean even the most seasoned experts don’t have questions when it comes to how to set their team up for optimal success, or how to keep their content operations running smoothly.
Search Engine Optimization
Organizational DNA is a metaphor based on the biological term DNA. It is usually defined as an organization’s “personality.” Many pieces bind a company together and develop its culture, strategies, structure, procedures and overall performance. Each of those pieces plays an important role and is responsible for a particular part of an organization’s workflow. But sometimes it’s really difficult to find the right place for SEO and implement it appropriately, especially for those businesses that are new to the incredibly challenging SEO world.
When you speak of search engines, you nearly always mean Google. When you say "SEO", it's safe to assume you're talking about Google optimization. In part, this is understandable — Google's desktop search market share (at least in the US) is almost two thirds, so it's only fair Google has been most marketers' primary focus for a while. But what about the other third? 33% of the search engine market is also impressively big — definitely bigger than something you could safely write off.
Search engine optimization should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning, masses of testing and all the while taking into account searcher intent, context, algorithm changes. Obviously improving the performance of your site is a complicated job best saved for the tech team, but you can help.
Are readers sharing your content? Assuming you have content that’s worth sharing, you could be lacking the right social optimization and sharing tools necessary to make it simple and easy for readers to spread the word about your content. And while SEO and paid advertising will always be around, there’s nothing more powerful than word-of-mouth via the reader's’ social channels.
Are you using Facebook Live? Do you want more mileage out of your broadcasts? Reusing your Facebook Live video can help improve your impact and visibility. Once you complete a Facebook Live video from your page, you have a few optimization options to increase the reach and purpose of your post. If you just went live from your page in the last day or two, there’s a slightly faster way to find the download option.
The real power of email marketing is its ability to integrate with other marketing strategies. It can be used as a funnel for leads generated by other means, a showcase for your most popular content, and perhaps most importantly, a facilitator of greater social media engagement. Interesting content is highly shareable, so no matter what the core purpose of your email blast is, you should include at least one piece of top-performing content from your content strategy.
Email subject lines can make or break a campaign in the blink of an eye. In three to four seconds, recipients decide whether or not to open your email, and 35 percent make this decision based solely on the subject line. In other words, you have to grab their attention fast. Personalized email subject lines can do just that. The personalization can be as simple as adding a “[First name]” token to the subject line.
What you are about to learn is the result of a long road of testing. Testing that ultimately allowed to fully understand a fundamental component of backlinking, and in particular, ways to make PBN links much more powerful than ever before. One of the main criteria to be used when considering a domain for purchase as a PBN is its backlink profile. A potential PBN-candidate passes this test if it has a powerful backlink profile coming from authoritative sites, with a naturally diverse anchor text distribution.Top 10 Digital Marketing Articles of this Week: 8thJuly, 2016!,