Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.
Whether you have just started with content marketing or have been using the same strategies for a while, your plan needs to be even better in 2015. According to Content Marketing Institute, 70% marketers said that they are creating more content than they did last year. So, how will you survive?
Does not matter how much content you produce for readers everyday, they have got only limited time per day to consume it. So, here's Heidi Cohen with pull and push marketing tricks to help you perform better at content marketing distribution.
When measuring social media, most marketers rely on the "new followers" and "increased brand awareness" metrics. At times, they don't even have a clue if there social media marketing strategy is even working. Here's Mike Volpe uncovering the No.1 social media mistake and how to mend it.
We know that Facebook is continuously adjusting the News Feed to favor updates that get the attention of people. If you are a marketer, how will you create an update that feels more human?
Pinterest is becoming marketers favorite social media platform. If you have still not created a Pinterest marketing strategy, you need to understand that this is the something you business really needs.
Search Engine Optimization
We know that SEO is not dead and never can be. It has just become more mature. If you want to stay ahead in the competition, it is necessary that you practice the must-do things of SEO.
So, you have come with a fantastic SEO insight for your website that can double your organic search traffic. But, working with a development team that does not understand SEO is a task of great difficulty. How are you going to make your way out as a winner?
Billions of emails are sent everyday, so how will you ensure that yours stands out? Here is Jenna Goudreau telling tips to writing excellent subject lines for emails that get attention of the recipients.
Email marketers are grabbing the predictive personalization trend with both hands because we know it is here to stay. If you are still not sure of how it can add value to your campaign, read the article.
Google's ever changing algorithms have made link building difficult for SEOs. It is no longer about quantity but quality. If you are not sure of how to go about link building in post Penguin era, the article is for you.Top 10 Digital Marketing Articles of this Week: 9 January, 2015!,