Dec 16, 2016 113 reads by Navneet Kaushal

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.

Top 10 Digital Marketing Articles of this Week: 9th December, 2016!

Content Marketing

The 7 Content Marketing Trends That Matter in 2017
Being great at content marketing was harder to do in 2016 than ever before. That’s because there is more content in more places, with more topics and more faces. And that trend is not going to stop in 2017—it is only going to multiply. The key is going to be understanding how to take a more nuanced, informed approach, so the content works smarter and harder.

60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? When a group of experts were asked to set the stage for expectations and prepare for what is to come. They share their views in the ninth annual e-book of content marketing predictions.

Search Engine Optimization

Top 15 Most Recommended SEO Tools!
The Search Engine Optimization (SEO) industry is worth $65 Billion according to Search Engine Land. The time that SEO was considered a passing trend has disappeared fast. Now even the non-techie modern entrepreneur understands the importance of online and search engine traffic. There are many SEO tools that can help you with your quest for free ongoing organic search traffic but it can take time and money to sort the wheat from the chaff.

Search Engine Optimization Practices to Reinforce E-Commerce Fronts
It is known that Search engine optimization (SEO) can be the real deal breaker for any website and it is even more critical for the success of E-Commerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for E-Commerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that the site always performs at optimum levels.

How To Structure Your Blog Content For Great Rankings
Content may be king, but if one does not optimise their blog content in a way that Google likes, their readers will never find it. Structuring the content in a way that Google understands means higher rankings across the entire site. This makes the blog more visible to readers searching for the topic, and more likely to show up near the top of the page when they search for ones niche. But how would one know know what Google is looking for? Search engine optimisation, or SEO, is simply a way of organising the content on the site so that it’s more likely that Google will understand it.

Social Media

11 Ways to Hack the LinkedIn Pulse Algorithm
What Is LinkedIn Pulse? LinkedIn Pulse is LinkedIn's version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users to see the biggest headlines and read top industry news of the day. According to recent figures, LinkedIn has more than 1 million publishers; more than 150,000 posts are published every week; and the average post reaches LinkedIn members in 21 industries and nine countries.

How to Track Facebook Conversions After February 2017
On February 15, 2017, Facebook will be disabling the old conversion tracking pixel. In preparation for that date, one will need to set up conversion tracking using the new Facebook pixel. The Facebook pixel lets an individual track conversions for ad campaigns two ways: with standard events and custom conversions.

Email Marketing

The Best-Performing Words in Holiday-Themed Email Subject Lines
Want to boost the open rates of the holiday-themed emails? Then one should be more specific in their subject lines about which holidays they are referencing, according torecent research from SailthruThe report was based on an analysis of data from 89,932 email campaigns sent by Sailthru customers in the retail/e-commerce vertical during the 2015 holiday season.

14 email marketing mistakes to avoid
Despite the rise of social media and texting, email marketing is still an effective way to reach prospective and existing customers. But if one would want their email to stand out in the inbox, and not wind up in the trash, avoid making these 14 email marketing mistakes.

Link Building

Back to the Basics: 11 Ways Beginners Can Gain a Backlink
Valuable research indicates that beginning SEO professionals and startups concentrate on backlinks. If one wants to increase their ranking on a competing keyword, they need to create a healthy backlink tree. However, one should never purchase a backlink or submit to directories full of low-quality sites. The first question that comes to a beginning SEO professional is "where can we find backlinks?"

Top 10 Digital Marketing Articles of this Week: 9th December, 2016!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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