Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Before you start using this checklist, it’s important to understand how to use it. The first thing is to get the right people involved. To use the checklist properly, get all the members of the digital strategy team working through the checklist together and make changes as needed. If team members have their own checklists, combine them for maximum effectiveness.
For those of you that don’t know, Content Marketing World is the largest content marketing conference in the galaxy (as far as we know), and marketers have traveled from all over the globe to spend the week learning and connecting on the topic of content marketing. Marketers around the globe are reviewing the data, scratching their heads and then looking at the data again. One of the codes that many marketers still haven’t been able to crack is that of user intent.
Search Engine Optimization
Log file analysis is an essential component of any technical and on-site SEO audits. Log files are the only data that are 100% accurate when it comes to really understanding how bots are crawling your website. With log analysis, you can go further than a simple crawl and rank higher, get more traffic, conversions and sales. Log file analysis help you understand how search engines are crawling a website and its impact on SEO. These insights are a great help to improve your SEO performance.
Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. Sites that display “intrusive interstitials” that impact usability for searchers on smartphones may find that their content does not perform as strongly as it used to in mobile search. While the underlying content is present on the page and available to be indexed by Google, content may be visually obscured by an interstitial. This can frustrate users because they are unable to easily access the content that they were expecting when they tapped on the search result.
A site redesign is always a pain in the neck. First, the process requires lots of time and hard work — and still never results in anything you thought it would. Second, it's deservedly associated with a risk of busting all your previous SEO efforts. But just because redesigning a website can bring about a drop in rankings doesn't mean it ought to. In this guide, you will look at the steps to take to make sure your redesign makes your SEO situation better, not worse.
Facebook’s expanded targeting features let you serve your ads to a narrowly defined audience of prospects. If you run Facebook ads, you have probably thought that it would be great to target an active group that you are part of, only to realize it’s not possible. While it’s not specifically targeting a certain group or page, chances are people who liked that group or page will be targeted, which works quite well.
The basic principle is to rank tasks based on whether they are urgent or important. In the case of social media, an “important” task is a task that contributes to achieving your overall social goals – â€Šsince all of the tasks are actually important. Besides defining the most important tactics, knowing your brand vision and goals will also allow you to prioritize channels based on which you provide the largest return and business impact.
Email's relevance and impact for nonprofit organizations continues to grow. The same benchmark report also found that email action metrics, like open and click through rates are all down. Subscribers are growing, but they are engaging with emails less. Don't take your list subscribers for granted. Getting them on your list is just the first step. If you want them to join, volunteer, or otherwise become active members, your emails need to inspire them.
When it comes to your email marketing, you likely spend a great deal of time tweaking your message and analyzing how to improve your open and click-through rates. You may have already implemented triggered campaigns for certain points in your sales funnel, such as “Welcome” emails for first time customers, or remarketing messages if someone left an item in their cart.
There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or no followed after a link clean up, or you want to get more data on the links which Google Search Console doesn’t provide. When you have gathered the list of backlinks you wish to audit, upload them by clicking on the ‘Upload List’ button and choosing your preference for uploading the URLs. The ‘Paste’ functionality makes this super quick.Top 10 Digital Marketing Articles of this Week: 9th September, 2016!,