Top 10 Digital Marketing Articles of this Week: October 04, 2014!

Oct 4, 2014 | 2,617 views | by Ritu Sharma
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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

New B2B Content Marketing Research: Focus on Documenting Your Strategy

Joe Pulizzi has released the findings from CMI's fifth annual content marketing survey and he says it is their biggest & best year yet. Have a look at 2015 Benchmarks, Budgets, and Trends – North America.

How Curated Content Performance Beats Original Content

Are you still confused about making a choice between original and curated content? Here's Heidi Cohen's analysis on how curated content can perform better than the original one.

6 targeted content marketing tips that will give you real results

Google has been asking marketers to focus on content and have a powerful marketing strategy for years. If you a late adopter of content marketing, here are 6 targeted content marketing tips to give you real results.

Social Media

How To Outreach Influencers Directly Using NEW Twitter Custom Audiences

Twitter ads are a great way of targeting relevant audiences and extending the market reach. The social network has a Custom Audiences feature making targeting even more easy and beneficial for the marketers. But, how to use the feature? Read the article.

The Linkedin Publishing Platform and SEO: Examining 3,000 Posts to See What Works in the SERPS

Paul Shapiro broke down successful LinkedIn publishing posts in a recent blogpost, while focusing on how many view each post obtained. This one is a continuation of the earlier post, where Paul has mainly looked at the external backlinks of the LinkedIn posts.

Search Engine Optimization

Pinterest SEO: 7 Tips From A Pinterest Engineer

Pinterest has already come into the limelight. This interesting photo sharing social network has now become a powerful marketing tool. For SEOs who are still juggling with the art of writing SEO centric content for Pinterest, the article is a good read.

The Ultimate Guide To Google Webmaster Tools

Installation of Google Webmaster tools is not a choice but a necessity for webmasters. It shows you the keywords driving traffic to the website, content duplicity issues, and if your strategy is working. The article is your complete webmasters tutorial.

How (and Why) to Perform a DIY SEO Site Audit

Regular SEO audits ensure the effective evolution of a website according to the Google's changing search algorithms. For those who want to perform the SEO website audits themselves, here's the guide.

Email Marketing

20 Tips for Dramatically Better Emails

Email marketing is all about getting the basics right, as said in the article we shortlisted this week. But, every email marketer must have a strategy that delivers great ROI.

Link Building

25 Link Building Tactics That Do Not Work

A link builder should be able to extract good parts of it from the bad. At times, knowing what not to do can save you from future link building disasters that can impact the ranking of your website.

These were our favorites from this week. Do you have more to add? If yes, you can share them with us in the comments section below.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.