Top 10 Digital Marketing Articles of this Week: October 18, 2014!

Oct 17, 2014 | 1,670 views | by Ritu Sharma
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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Have a look at them and we are sure you will love going through them.

Content Marketing

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary

We all love infographics for the bundle of information they offer in the most interesting way. However, not every infographic is extraordinary. So, here are the tips to transform your ordinary piece into something readers find worth sharing.

New Content Marketing Research: B2C Challenged with Measurement

The latest from Content Marketing Institute is the B2C Content Marketing report. One of the interesting findings is that B2C marketers like their B2B counterparts are having tough time in measuring the success of their content marketing programs.

Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories

Are you a content marketer who wants to grow your digital media platform? It is essential for you to know that audiences love websites that offer updated blogs, smart podcasts, whitepapers, and other intelligent stuff. Every story shared has a news element to it. So, here’s Julia Ogden sharing principles to create captivating news stories.

Social Media

How To Dominate LinkedIn Publishing

B2B marketers get a highly targeted combination of social network and content publishing platform when they publish on LinkedIn. Here's Heidi Cohen sharing publishing tips for LinkedIn through charts and examples.

Twitter and TV: 4 Ways to Make It Work

85% of users who are active on Twitter during the prime-time TV hours, tweet about TV. 66% say that they like to see the Tweets from official show accounts. Nick Cicero shares 4 ways to make Twitter and TV work for you.

Search Engine Optimization

How Not To Ask For Reviews: A True Story About Local SEO

Neil Patel is sharing the tale of a boutique hotel owner whose strategy of discouraging bad reviews backfired. The article is a great read to understand how not to ask for reviews for your SEO campaign.

Are You Listed? Tips for Using SEO Directories Today.

Online directories are still a part of SEO strategy but they do not hold the power they once did. So, here are the insights from experts on the role of online directories and how they fit into your company's digital strategy.

Email Marketing

5 Reasons Why Content Marketing Should Elevate Your Email Program

Most of the email marketers miss out on the opportunity offered by content marketing. The article shares five ways on how to mix email & content for a result oriented campaign.

Email Marketing: 5 Ways to Sabotage Your 2014 Holiday Campaigns

Do you know that a good holiday email marketing campaign can increase sales? However, it will require any e-commerce business to be ready to meet more order requirements than required. But, you won't mind exceeding the target. The article lists things not-to-do when crafting the email.

Link Building

4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development

Link building is no easy task. When you need a fresh set of quick and easy tools to give a creative twist to your link building campaign, the article is a must read.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.