In the present times, we can rightly say that the business world is dominated by the internet. Various reports suggest that most of the users resort to search engines for help when searching for some information. Therefore, it is important that your website is in a good position in the search engine result page (SERP).
Here's a list of common SEO errors that most businesses make during the website designing phase:
- Keyword Stuffing
It was first reported in the early 1990s that it helped achieve number one spot in Google. However Keyword stuffing your metadata is not only against Google's guidelines but also increases unnecessary traffic flow to your website. Therefore, when you decide keyword, make sure they are relevant to your website's content. It is essential that the content is written based on the readers and not the search engines. You will be penalized if your website is found over optimized.
- Splash Pages
It is the first page that a user views when he/she logs onto your website. These pages are normally Flash object with a Ă˘â‚¬Ĺ“click here to skipĂ˘â‚¬Âť button or a large static graphic that occupies most of the screen's space with a Ă˘â‚¬Ĺ“continueĂ˘â‚¬Âť button. One of the reasons why these pages don't work is because they are not optimized for search engines to crawl. It contains little content for search engines to index, so it's considered of little interest and ranked highly.
Therefore, if you need a splash page for your website make sure they are optimized correctly with text and graphics for the search engines to read and index.
- ALT tag
This tag was designed specifically as an alternative to an image. This helps with usability especially for the visually impaired. You can also use this tag to index your pictures correctly. Most of the search engines provide an Ă˘â‚¬Ĺ“imageĂ˘â‚¬Âť search facility, which acts as an important source of traffic to sites. Keep in mind that if your products have been indexed and tagged properly then image search could act as another source of revenue for your site.
- Flash Websites
These websites have a great look, with moving images, sliding navigation and sleek designs. However, most search engines don't prefer them, as they can't view the text given within a Flash object and so can't index your content. In order to make Flash objects more search engine friendly, Adobe, Google and Yahoo have recently introduced Ă˘â‚¬Ĺ“SEO Technology Center for FlashĂ˘â‚¬Âť to improve search engine ranking for Flash based websites. Adobe still recommends an HTML version for websites.
- Duplicate Content
If the content in your website is duplicate then you can be heavily penalized by Google. E-commerce sites generally have duplicate content, as a store selling the same products may have similar content. These sites have access to product feeds to such websites, which they will either upload or copy & paste from other websites. In order that the search engines have fresh and unique content to index ensure to write original content.
- Purchase of SEO Programmes
Most SEO websites promise to offer number one position to your site in Google. Since their main aim is to get your URL and a small amount of money. But it is impossible and have a negative impact on your site as many of the techniques applied could be Ă˘â‚¬ËśBlack HatĂ˘â‚¬â„˘. Applying such techniques on your website could get you blacklisted by Google.
- Competitors Links
With so many websites around and proving to your customers that you have the best products, you may be tempted to link to your competitorĂ˘â‚¬â„˘s products or website to get a Ă˘â‚¬Ĺ“vote,Ă˘â‚¬Âť which Google views as a recommendation. Remember, if your website haS high quality relevant links, the more of a trusted source you become which will improve your search engine rankings.
- Link Farming/Link Spamming
You may have come across many advertisements, which offer the option to submit your website to hundreds of directories. One of the major threats of link farm websites is that they have content of low quality and treated as spam by Google.
- Non-utilization of Meta
Every page in a website has three main areas were you can include content to, such as the TITLE tag, DESCRIPTION tag and the KEYWORDS tag. To ensure that your site is search engine friendly it is important to write each tag correctly. However, your site can be punished if found with tags stuffed with keywords that are irrelevant to your website.
- Never Avoid Google Guidelines
Finally, be aware of any changes made to the Google Webmaster Guidelines.Google constantly changes its search engine algorithm and any failure to these guidelines will affect your website's rankings.