Top 5 SEO Mistakes To Avoid!

Jul 25, 2011 | 2,891 views | by Ritu Sharma
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You are doing everything by the book, but still there is always chance of an error. So just pause. Think for a while. You might be making some mistakes, that can prove to be death traps for your site. Listed below are the Top 5 SEO Mistakes, that many commit unknowingly.

1. Not Doing The Proper Keyword Research- You may be targeting the wrong keyword. You may have picked up on a keyword that may not be what the average user will pick up. You SEO campaign can shoot up or go completely for a toss, depending on the choice of your keywords. Tip: use the Google AdWords Keyword Tool – to help you find keywords best suited for your site.

2. Lack of keywords in the URL or the content – You have done your research and know what your targeted keywords are. But, the entire effort is gone waste if your URLs are not search engine friendly and the targeted pages/urls don't have keyword rich content. Getting your keyword on your URL (the domain itself, or the file names that may be part of the URL) will rank you better with Bing, and often also with Google.  As for the content, make sure you put the keywords keeping users in mind and not the search engines alone. It is also advisable to highlighting them or making them bold.

3. Empty Title tag – The title of the page is one of the most important place to use your keyword. Having a keyword rich title tag helps you in getting better rankings. It is understood that with your keyword in your title, the search engines will show the same in the page title in SERPS

4. No use of header tags -Header tags : <h1>, <h2> — are of primary importance. Why? Because they highlights what are your web page is all about. Remember that Search engines always scan the header tags for important keywords, so always use them to highlight the main points of your text. You may also use your chosen keywords in header tags.  

5. Ignoring Social Networking – This is one of the most common mistake. Social networking platforms like Facebook, Twitter and Myspace are huge traffic sources. Sharing your posts on these sites, will drive huge traffic to your sites. Focus on Social Media too, while optimising your site. Check out recent presentation by Navneet on Slideshare.

Stay away from too many backlinks as well, as too many of them may lead to your site being penalised or worse, banned. Remember, the real task is not getting heavy traffic only. Its the conversions. You need to focus on the kind of traffic you are getting too. Question yourself- Is this the kind of traffic I want on my site?

Keep these pointers in mind, the next time you set to work on optimising your site, and see the better results with time.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.