New estimated top page bid metric was introduced by Google AdWords in September this year, and now the latest Editor Update Version 9.7.1 has been released by the company. The update includes top-of-page estimates via Automated Rules, you can also manage bids based on these estimates and can also filter keywords within advanced search.
According to Google, Automated Rules have been designed to let advertisers to plan and set automatic adjustments to an AdWords account. These adjustments can be based on specified criteria like modifying the daily budget for heavy shopping days.
As Google is quoted, “Campaign experiments: Experiment serving status, name, start and end dates, % and other fields now appear in the campaigns tab. All fields are read-only. Top of page bid estimates: Top of page bid estimates appear on the keywords tab, in the "Select duplicates" menu and in advanced bid changes.”
You can create this rule, by following these steps:
- Go to All Online Campaigns click on Keywords
- Select Automate
- Choose to “Raise bids to top of page CPC when…”
Once you are through with these categories, you need to fill out the campaign form and submit it.
The updated version has improved targeting options too. You can target user interest categories as well as user lists. Using the the Language option, one can create international campaigns.
Wifi targeting is also possible, as Google is quoted, “Wi-Fi traffic: The option to target Wi-Fi traffic is available in your campaign device targeting. Advanced location options: On the campaigns tab, edit settings for targeting method and exclusion method.”
Going back to the Bid Estimates update, make sure that you set bidding at maximum. Use good quality keywords to achieve the best results.