Jan 4, 2007 113 reads by Navneet Kaushal

Rich Skrenta, the CEO and Founder of Topix.net, has lauded Google services saying it is the winner of both search and online advertising market. In one of his high quality posts, 'Winner-Take-All: Google and the Third Age of Computing',Rich argued that Google is ruling the third age of computing (2001-going on)as Microsoft ruled the PC era (1984-98)and IBM dominated the mainframe era (1950-80).

Google's search service is not only an informative service, but also an effective tool for behavior change. For which, it is preventing other search engines to sprearhead in the SEO Market. Google has become home page for the Internet, he says.

Rich observed that, "Zero switching costs lead to a winner-take-all market for the leader. Even a modest initial lead will snowball until majority market share is reached and maintained. This is because, faced with a choice between two products, in the absence of switching costs users will choose the better one, even if it is only slightly better."

Making a comparison between Yahoo! and Google, he remarked, “Yahoo should accept Google's search and monetization dominance. Yahoo will not recover the search application, and browse views are not competitive and cannot be made to be so. They should do a deal with Google for Adwords/Adsense across their entire network, as Ask Jeeves did. They should be able to obtain at least an 85% rev share; that would take them from $0.10/search to $0.17, a 70% increase in search revenue overnight.”

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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