Track Google Plus Referrals in Google Analytics!

Jul 21, 2011 | 22,611 views | by Navneet Kaushal
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With the ever increasing Google +'s membership figures wouldn't it be great to be able to track the referrals in Google+ using Google Analytics? This could enable you to get a clear picture of the source of the traffic to you.

As successfully demonstrated by Andrew Shotland, he “adapted (aka “ripped off”) this great post from Sebastien Page” who in turn gives “full credit” to Ruben Yau.

Following are the steps adapted:
“Go to your Google Analytics account and click on Filter Manager > Add Filter, and enter the following information:

1) Filter Name: Full Referrer (or whatever you want to call it)
Filter Type: Custom Filter
Advanced
Field A -> Extract A: Referral (.*)
Field B -> Extract B: leave blank
Output To -> Constructor: User Defined $A1
Field A Required: Yes
Field B Required: No
Override Output Field: Yes
Case Sensitive: No

It should look like this:”


Google Plus Tracking Track Google Plus Referrals in Google Analytics!

2) Now, when you go on the dashboard, in the left-hand navigation, click on the 'Visitors'. By doing so, you will see the “User Defined” option. It is this report which tracks the URL's full referring.


Google Plus Tracking1 Track Google Plus Referrals in Google Analytics!


NB: Please do not panic if the report shows up with nothing at first. Allow Google to take sometime before it starts populating your data.

3) Now, click the “advanced” filter option which sits right next to the report search box.


Google Plus Tracking2 Track Google Plus Referrals in Google Analytics!

It is further suggested:

4) “Create two “Dimension” filters including “google” and “url?sa”. “url?sa” is the identifying element of Google Plus referring URLs.”


Google Plus Tracking3 Track Google Plus Referrals in Google Analytics!

5) And last but certainly not the least, on clicking the 'Apply' button, you will have the full URL.

So, there you have it! If you didn't already know about it, start seeing the full referral URLs be it for your Google + page or any other, get hacking and tracking!

4.thumbnail Track Google Plus Referrals in Google Analytics!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Track Google Plus Referrals in Google Analytics!
4.thumbnail Track Google Plus Referrals in Google Analytics!