If you guys have a keen interest in latest tracking topics, then the latest post by Google Analytics is for all of you! Their team is discussing two low cost integrations with Google Analytics.
These two companies are Mongoose Metrics and LivePerson.
The former one “supplies toll free numbers in bulk for extremely cheap in case you'd like to use unique phone numbers to track campaigns or even different product orders†and the later one “allows you to interact with your customers live via chat to offer real-time assistance and advice while a user is engaged with your website, a highly valuable service for helping customers, and also for learning about what their intention is.â€
Regarding the integration, Philippe Lang, a VP at LivePerson, said, "Small and medium businesses want easy-to-use tools that demonstrate ROI so they can measure the success of their investments and maximize the efficiency of their marketing spend."
Full Post @ http://analytics.blogspot.com/2009/02/two-cool-integrations-telephone-leads.html
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