Troubled Times For Dave Pasternack

Jan 24, 2007 | 2,191 views | by Navneet Kaushal
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In the month of October Dave Pasternack wrote an article Troubled times for SEO firms where he critically pointed out that marketers are discovering that SEO isn't rocket science. Since this article critically backlashed so Dave has given another interview to DM News Is SEO “rocket science?”: A Q&A with Dave Pasternack.

Dave Pasternack tries to clear his stance and says, “a small percentage of readers with an inferiority complex who happen to call themselves SEO experts. The article was about the apparent demystification of the SEO field. In other words, a growing number of companies are realizing that their sites need to be designed in accordance with the basic SEO guidelines described by Google, and that this knowledge should be and is becoming incorporated as a core competence of their internal Web teams.”

He adds, “if the web team consistently follows the rules when putting up new content, then no “fixing” or “tweaking” is necessary. Plus if the content is great, with some marketing, it will get inbound links just as Larry [Paige] and Sergey [Brin] at Google calculated.”

However, it seems that many people are still not satisfied with Dave Pasternack stance. But instead of being angry like the previous time they are amused. Lee Odden in his post Good SEO Humor says, “So, ongoing SEO and link building is relegated to “great content” and “some marketing”. That’s it! That’s all you need! Wow, SEO firms and client companies world wide will be so happy to hear that. LOL

Thanks to Dave’s insight, SEO agencies can throw in the towel and clients will be successful in the natural search results purely based on “great content” and “some marketing”. Now I know why Dave’s company moved away from SEO to all PPC six years ago. The lack of results from “some marketing” must have been embarrassing!”

To add to all the past events Threadwatch has decided to launch a Dave Pasternack SEO Contest

Whoever ranks #1 in Google for Dave Pasternack at noon Eastern on March 1st, 2007 wins $1,000 from Threadwatch. In addition to the $1,000 prize for the top ranking site, Threadwatch will also give away $100 to the most interesting PPC ad running at that time, as voted for by our editors.

Now lets wait and watch whether Dave goes ahead and gives another interview in defense of his interview.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Troubled Times For Dave Pasternack
4.thumbnail Troubled Times For Dave Pasternack