Twitter Becomes the 2014 Election News Hub with 56M Tweets Centered Around Elections!

May 19, 2014 | 1,110 views | by Ritu Sharma
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Throwing light on the data centered around 2014 Lok Sabha elections in India, Twitter announced that the counting day alone registered more than 2 million tweets, out of which 0.75 million tweets mentioned @NarendraModi. The platform saw more than 56 million tweets from the beginning of the year till the end of the polls on 12 May. 5.4 lakh to 8.2 lakh election related tweets were posted on each poll day.

During 2009 general elections there was just one active politician on Twitter with 6000 followers. Unsurprisingly, with 3.97 million followers, Narendra Modi is the most popular political leader on Twitter. He has grown his follower base by 28% since Jan 1 this year. Running three times slower to the BJP veteran is Arvind Kejriwal, racing at 1.79 million followers. He also broke Sachin’s record of the most re-tweeted tweet by an Indian. Modi’s tweet, after the results were announced, received more than 65K re-tweets.

Narendra Modi Tweet Twitter Becomes the 2014 Election News Hub with 56M Tweets Centered Around Elections!

The most common election related term in Twitter this election season was Narendra Modi (722.91K) followed by AAP (118,717K) and BJP (322,596K). Not to forget Rahul Gandhi (47,054K) and Varanasi (21,018K). This is how millions of the elections related tweets between April 7 and May 12 looked like:

Looking at the position of the top three political parties in India on Twitter, Aam Aadmi Party has managed to grow its follower’s base to 682K, marking an increase of 119% since January 1. BJP is in the lead with 491K followers, an increase of 70%. While the Indian National Congress is at the rear with 178K followers. The party started with just 37,357 followers on Jan 1 and has grown at a rate of 376%.

Tweets Per Party Twitter Becomes the 2014 Election News Hub with 56M Tweets Centered Around Elections!
Tweets Per Leader Twitter Becomes the 2014 Election News Hub with 56M Tweets Centered Around Elections!

Narendra Modi turned to be the most sought after politician on Twitter. The results day saw an increase of 104861 followers for Modi. When he started the day he had 3986878 followers in his Twitter profile and the day ended with a whopping 4091739 followers, adding more than one lakh followers in just a single day. Almost 1/5th of tweets around elections were revolving around one man since the start of this year.

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24.thumbnail Twitter Becomes the 2014 Election News Hub with 56M Tweets Centered Around Elections!
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently overseas Content Marketing operations of Page Traffic in India.
  • http://www.kingged.com/ Sunday

    Hi Ritu,
    A good one for BJP's Modi and a new dawn in India. The power of social media ( and specifically Twitter) in elections can no longer be ignored.

    Its good to learn of the impressive increase in tweets and re-tweets and as well followers.

    For marketers, there is an opportunity to key into new marketing strategies based on the data highlighted.

    I have left this comment in kingged.com – the content syndication and social marketing platform for Internet marketers, where this post was shared.

    Sunday – kingged.com contributor

    http://kingged.com/twitter-2014-election-news-hub-56m-tweets-centered-elections/

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