Jul 14, 2014 113 readsby Ritu Sharma

In a recent report by Leadtail titled “How Search Marketers Engage on Twitter,” 521 U.S. SEMs were studied on Twitter to see the topics discussed by them, the content consumed and shared by them and the people and publications that were most influential in the Twittersphere.

The study found search engine marketers prefer desktop tools over mobile when sharing content on Twitter. 80% SEMs use Twitter.com to share content according to the study.

New Twitter Engagement Study Shows How Search Engine Marketers Engage on Twitter

The most shared content among SEMs was the search engine marketers' industry sites and content at 58 percent, leaving behind the mainstream media which was at 29 percent and social media at 11 percent.

New Twitter Engagement Study Shows How Search Engine Marketers Engage on Twitter

Out of the top 25 Mainstream media content sources, the most-shared content from mainstream media was from the Forbes, The Wall Street Journal, The New York Times, and a few more. The Guardian, Washington Post and WIRED were unable to garner a position in the top 10.

New Twitter Engagement Study Shows How Search Engine Marketers Engage on Twitter

The most popular industry sources for content came from Search Engine Land, Search Engine Watch and Marketing Land.

New Twitter Engagement Study Shows How Search Engine Marketers Engage on Twitter

The Twitter accounts of the top 50 most retweeted publishers are shown in the image below:

New Twitter Engagement Study Shows How Search Engine Marketers Engage on Twitter

Larry Kim, Melissa Mackey and Matthew Umbro gained the top 3 spots among most retweeted search marketers.

New Twitter Engagement Study Shows How Search Engine Marketers Engage on Twitter

However, the list of most mentioned top 50 people on Twitter had slight variations. This report is a follow up of a study published by Leadtail in February on content sharing among marketers of mid-size companies. Click here to download the full report.

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Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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