Apr 29, 2015 113 reads by Ritu Sharma

Though details are bit sparse, but the Twitter “firehose” is coming to Google in May. Twitter’s CEO Dick Costolo said during the Twitter’s Q1 earnings call to expect the integration to be launched in May, but that he did not have a specific date to share. He also mentioned that Twitter is talking with Apple to introduce Twitter content into Spotlight search on iOS and OS X devices.

He did not mention as what should be expected from the integration with Apple or with Google, which was first acknowledged in February during Twitter’s last earnings call.

“That Google deal and relationship is all about driving our total audience strategy,” Costolo said during today’s call. “The goal is to get people to consume content and engage with that content whether they log in or not.”

Twitter hopes to take better advantage of the more than 500 million people who visit Twitter every month without logging into the social network, by giving Google access to all public tweets. That goal is defined for the company, struggling to retain users and increase its user base fast enough to satisfy investors. “There’s absolutely an opportunity to go monetize that attention and traffic,” Costolo said. “We want to make sure we iterate on the experiences to get them right first.”

Twitter and Google had a firehose deal from 2009 to 2011 and has expired. Currently only a portion of tweets are indexed by the search giant.

Twitter To Give Google Access To Full Stream Tweets in May!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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