Dec 12, 2013 113 readsby Navneet Kaushal

Twitter has unveiled the Broad Match Keyword Targeting feature that will capture spelling variations, synonyms, word order, and the words typed in the Twitter speak.

Explaining the feature more, Twitter shared a photograph showing some of the variations of broad match version of "love coffee". Matches like "luv" and "latte" are also included in the variations, which are considered as the synonym for coffee.

Twitters Introduces Broad Match Keyword Targeting

The broad match modifier will prevent specific words from being matched with other variations. Advertisers will have to preface the words with plus sign (+) to refrain them from being matched to the related terms, slang, misspellings, and synonyms.

Twitter Introduces Broad Match Keyword Targeting!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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