Twitter has unveiled the Broad Match Keyword Targeting feature that will capture spelling variations, synonyms, word order, and the words typed in the Twitter speak.
Explaining the feature more, Twitter shared a photograph showing some of the variations of broad match version of "love coffee". Matches like "luv" and "latte" are also included in the variations, which are considered as the synonym for coffee.
The broad match modifier will prevent specific words from being matched with other variations. Advertisers will have to preface the words with plus sign (+) to refrain them from being matched to the related terms, slang, misspellings, and synonyms.Twitter Introduces Broad Match Keyword Targeting!,