Jun 2, 2014 113 reads by Ritu Sharma

Twitter can be the right platform for a business to connect with its target audience. However, you must know how it would work for your business. Twitter has launched an interactive guide to do exactly that.

The guide has been designed to assist beginners as well as experienced users, covering every aspect of Twitter marketing. Users can use the guide in their own way to optimize their experience. This screen would welcome you upon opening the guide:

Here is the breakdown of several sections:

Twitter Introduces Interactive Guide for Twitter Marketers

I don’t get Twitter

The section introduces the users to basics. You learn what a Tweet, Hashtag, @Mention, Retweet and Follower is. Next step is to use Twitter search to find new customers and connecting with existing customers. You learn the basics of filling out a Twitter profile and get to download a checklist that will walk you through everything you need to ride Twitter.

I get Twitter but need to create a strategy

You can choose from a slew of options to get tips on the topic of your choice. ‘Build a content calendar for my Tweets’ template helps you structure your tweets. ‘Get more engagement with my Tweets’ provides you tips on how to get your followers interact with your tweets. ‘Help me write my Tweets’ helps you create engaging Tweets. #MktgKickstarter Toolkit can be downloaded to use all the above sections in a single package.

I know Twitter basics but want to take my marketing to the next level

Marketers wanting to take Twitter marketing to next level will find this section useful. ‘Tweets for direct response versus engagement’ templates tips how to compose Tweets to get users to take a specific action. ‘Driving sales on Twitter’ advises how to compose Tweets to incentivize shoppers. ‘How to measure results’ would introduce you to the key metrics of Twitter campaigns. ‘Learn more about Twitter ads’ is a downloadable guide on Twitter marketing.

Using Twitter effectively for marketing is a skill only the pros are adept at. The interactive guide will assist even the beginners to become experts step by step.

Twitter Introduces Interactive Guide for Twitter Marketers!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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