Yesterday in a blogpost, Ilya Brown- Head Of Product, Brand & Video Ads announced the debut of Promoted Stickers. This means brands can create and promote custom stickers on Twitter to use for anyone.
Pepsi is the exclusive launch partner of Promoted #Stickers and will share around 50 of these stickers for its fans to use across 10 markets as part of their global PepsiMoji campaign. “The partnership also includes a custom Niche creator campaign showing consumers how to use their#Stickers, as well as a branded Pepsi emoji and a Promoted Trend.”
How Promoted #Stickers work
“Brands can design four or eight stickers — like accessories and other props — for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning that photos with your brand’s sticker will be connected and discoverable to anyone who taps your brand’s sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.”Twitter Introduces Promoted Stickers!,